The Copywriter is responsible for translating marketing strategies into creative campaigns that communicate the message through great copywriting styles. Your work scope covers concepting and copywriting communications deliverables that include digital campaigns, ATL/BTL advertisements, marketing landing pages, activation ideas, and customer experience design.
The Day-to-Day Activities
You are responsible for crafting creative work through copywriting.
You conceptualize creative ideas for advertising/communications campaigns.
You supervise production across media including video shoots, content productions, and ensure that the visual tonality is in line with Grab’s Brand Guidelines.
Work together with your team with creative and marketing colleagues to ensure the work is delivered on time and on brief.
You liaise with suppliers to ensure the production and execution of the work meets the mark
You will be reporting to the Creative Lead to help ensure the creative standard is maintained consistently.
The Must-Haves
You have Heart, Hunger, Honour and Humility.
You have at least a Bachelor's degree in Communications/ Advertising/ Marketing/ Business or equivalent.
You have a good portfolio of well copy-directed brand building and advertising work
You are a proactive and impartial team player who possesses the tenacity to meet deadlines and adapt to fast-paced changes.
You are organised, insightful and can communicate your observations well, both written and verbally.
Your working experience 1-2 years of experience working for a reputable advertising or digital agency is preferred but not a requirement.
Willing to commit a full-time internship for at least 6 months.
Working towards a bachelor degree or fresh graduate in Computer Science/IT or related fields.
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