Have a good understanding of brand building activity, media knowledge, consumer behaviour and continuously monitor competitor activity. You will also be responsible for conducting simple research, analysing data, developing go-to-market strategies, and reporting on brand performance. The role works in a fast-paced and dynamic environment and requires a person who can ensure compliance of the brand identity throughout the organisation.
The Product Marketing Manager’s primary responsibility is to be in charge of building the brand strategy, unlocking growth and develop strong go to market campaigns to drive brand awareness and consideration. A Product Marketing Manager is tasked with several key duties, such as:
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