Job Description

Job title – GROUP HEAD AUDIENCE

Wavemaker is an agency of GroupM, the world’s largest media investment company and is part of WPP. We are currently looking for a Business Director to join us. In this role, you will be responsible for demonstrating success in managing media planning businesses for a large brand.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role: This role reports to – Partner Digital Client Leadership

3 best things about the job:

• Working with an exciting client known to be bold, ambitious and creative.
• Working with a passionate, driven and highly capable team.
• Opportunity to grow and learn with clients that lean forward with innovations.

In this role, your goals will be:

In 3 months:

• Have a thorough understanding of the clients’ businesses (KPIs, key challenges and how they differ from other brands).
• Understand the key tools and processes critical to the everyday running of the account.
• Complete understanding of client’s current audience architecture, brand portfolio priorities, current technology landscape and opportunity areas.

In 6 months:

• Build prototypes of audience planning frameworks and deployment for atleast one used case
• Establish relationship with key clients.
• Embedded yourself into the internal team and understood the different specialist teams you work with
• Built a strong, collaborative relationship with your clients, acting as the senior contact across clients.
• Improve outputs and presentation of reviews/planning sessions
• Suggest improvements in ways of working or processes of any clients

In 12 months:

• Begin to consult with clients on their business and how Wavemaker can influence business outcomes using audience science
• Lead and deliver all client responses to brief with the team in a strategic way
• Deploy Wavemaker Precision Marketing framework across portfolios
• Inspire the team to develop skills and grow
• Manage team workload and bring efficiency at client delivery
• Provide enough and timely feedback/appraisal to direct reports in a thorough and professional manner

What your day job looks like at Wavemaker:

• Build & Run Strategic Operational Framework for WM Precision Marketing
• Translating a vision for audience & paid media personalization into a coherent digital marketing communication and full-funnel media strategy.
• Developing and executing integrated personalization strategies with wider brand and performance marketing plans mainly focusing on audience, media activation & content development.
• Collaborating with cross-functional agency teams (media, content and creative agencies), from planning, creative, content, digital and wider group services, and products to deliver effective and scalable platforms.
• Using DCO, CRM, DMP, CMP, CDP also leveraging programmatic and customer-centric creative in all digital communication touchpoints and beyond to deliver user-centric media experience together with adidas global brand communication team and local/regional market teams.
• Understanding analytics and measuring ROI & efficiency.
• Identifying and overseeing the implementation of 3rd party vendors and technologies to drive effective customer experience.
• Making sure the dynamic creative optimization strategy is in alignment with the marketing budget and plans.
• Analyzing marketing plan and performance using KPI's.
• Managing and implementing rollout planning of all key phases.
• Coaching and mentoring the digital/market/brand comm. organizations to support upskilling and long-term growth.
• Collaboration & Consulting
• Be able to explain the impact of performance marketing on business objectives.
• Work cross-functionally with product domains, digital and brand teams to create synergies, address opportunities and drive revenue.
• Build on quantitative analysis to develop insights for the communication with stakeholders.
• Best Practices & Toolsets
• Develop and implement best practice toolsets and frameworks that allow continuous optimization of your performance marketing area(s).

Minimum qualifications:

• 7-10 years of media agency/marketing/brand management experience in digital strategy, audience sciences, data and analytics
• Strong understanding of digital media and audience planning
• Leadership skills / potential
• Excellent communication and presentation skills
• Strong analytical skills (quantitative and qualitative)
• Passion for learning and openness to new challenges

More about Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

• deep knowledge we have of our clients’ business
• confidence to challenge what’s gone before
• the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn.

More about Wavemaker

Wavemaker is a billion dollar-revenue next-generation agency that sits at the intersection of media, content and technology. We are obsessed with the customer's purchase journey and is what connects our mission directly to our client’s business challenges. We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories. We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values. We are a part of GroupM, WPP’s global media investment management company.

For more information, go to www.wavemakerglobal.com

About Indonesia

Indonesia is one of the fastest growing and most dynamic markets in the world, with a population of more than 260 million. It’s stable political climate and increasing consumer disposable income has meant that Indonesia is now firmly on the radar for MNCs seeking to invest in emerging markets.

Whilst the Indonesian media landscape is still dominated by terrestrial TV, with 65% of all advertising spend, digital is now poised to go through a period of exponential growth. There are more than 70 million internet users in Indonesia and 70% of them are accessing the web via mobile. As a marketer, the opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.