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Job Description

This role is based in Indonesia and will be part of the Lifecycle, Engagement & Retention team. The Lifecycle, Engagement & Retention team is driving engagement and retention across owned channels as well as optimizing user journey and experience. As the CRM Analyst, you will be responsible for advising on next best actions and innovations to drive engagement and retention, and lending support and advice on the forecasting & reporting of CRM team performance in Indonesia.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.



Responsibilities :
  • Understand factors that positively or negatively contribute to sales, engagement and retention performance and identify action plans to grow
  • Monitor and identify opportunities, collaborate with relevant stakeholders and advise on optimization initiatives to achieve engagement targets
  • Guide and advise on regional test and learn activities to improve conversion and campaign effectiveness across websites, app stores, performance, engagement and retention campaigns
  • Support the forecasting of engagement and retention working with sales, payment and finance leads across the region and utilizing LTV models
  • Support the regular business reporting of performance and insight sharing for the CRM team
  • Analyze customer profiles and insights to provide recommendations regarding sales and customer service initiatives
  • Align with research and analytics teams to undertake customer research or reporting to uncover insights

Basic Qualifications :
  • A Bachelor’s Degree in the relevant field
  • Experience in an online/digital subscription business or e-commerce is preferable
  • Deep understanding of consumer insights and digital trends
  • Highly numerate, analytical and with a commercial mindset with Advanced Excel (can maintain complex spreadsheets)
  • Experienced in building customer persona and segmentations
  • Experienced in tracking campaign performance and pulling insights from campaigns
  • Experienced in working with digital marketing, finance and analytics teams
  • Highly inquisitive with passion for driving innovation
  • Team-player who operates in a fast-paced team-oriented setting
  • Deep understanding of data with the ability to link quantitative and qualitative inputs
  • Knowledge in SQL and data visualization tool is a bonus
  • Ability to analyse data, interpret and present meaningful stories
  • Understanding of how to prioritize and respond accordingly while being an effective communicator
  • Fluent in English & Bahasa Indonesia
  • Good organisational skills and ability to prioritise workload to meet competing deadlines
  • Meticulous and commitment to accuracy
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

The Walt Disney Company is committed to creating a healthy and safe workplace environment for our employees. As part of this ongoing effort, the company strongly encourages newly hired employees to be fully vaccinated against COVID-19.

#LI-DNI

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Job Detail

  • Job Id
    187d2e28a5ed2457
  • Location
    id
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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