Job Description

Role Purpose

The Digital Communications Specialist will be primarily responsible for strategic planning and lead the end-to-end implementation under the supervision of the Media and Communication Manager of Yayasan Plan International Indonesia (Plan Indonesia). S/he will coordinate Plan Indonesia's digital presence through the Website, Facebook, Instagram, Twitter, and YouTube, and other potential platforms. The work includes monitoring, evaluation and reporting.
The incumbent will identify and create conversations around issues related to the organisation's campaign and mission in a dynamic, responsible, interactive and meaningful way. S/he will lead the audience engagement on all of the organisation's digital platforms and ensure Plan Indonesia's brand & visibility guideline and Plan International's safeguarding protocols. S/he will provide all programme's digital communication materials and online events aligned with Plan Indonesia's brand guidelines.
The incumbent will work with programs and communications specialists to define the right approach for influencers to meet the campaign objectives. The work includes identifying and liaising with relevant influencers, negotiating fair rates for content, and ensuring the applicable agreements are in place. In addition, S/he will collaborate with the project team and Programme Communications Specialists to implement practical digital communications activities aligned with programme objectives.
As part of the national communication team, the job holder will also play a significant role in developing a national communication plan. S/he will contribute to the outreach target of the communication team. The person will ensure an effective social media campaign to help increase Plan Indonesia's brand visibility and showcase the organisation's works to the public and key stakeholders.
Last but not least, the job holder will be part of a national campaign movement that will be led by communication and influencing department. S/he will plan and implement flagship campaigns at the national level such as Girls Get Equal, International Day of the Girls, International Women's Day, National Children Day, etc.
Dimensions of the Role
This position reports to the Media and Communication Manager Act as digital communication focal point for Plan Indonesia
Develop a strategic digital communications work plan, including a monthly editorial planning
Responsible for end-to-end digital communication
Monitoring the conversations happening on social media and its audience daily
Contribute to national communication plan to achieve target outreach and visibility of the organisation to a targeted audience
Develop digital communication report to demonstrate contribution to national branding and communication target
Work with programs and communications specialists to define the right approach for influencers to meet the campaign objectives Ensure an effective social media campaign to help increase Plan Indonesia's brand visibility and showcase the organisation's works to the public and key stakeholders.
Support communication and influencing department to organise/arrange national campaign initiatives (Girls Get Equal, 16 Days of Anti Violence Against Women, Education Shifts Power, Girls in Crisis, Emergency Response, etc.)
Ensure all project's digital communication products and partners comply with Plan Indonesia's brand guidelines and communication protocol.
Accountabilities

(1) Conduct strategic digital communication activities to improve trend of brand awareness of Plan Indonesia within targeted market and demography

Urban and middle-upper societies are aware and interested in Plan Indonesia's program impact and campaign
Develop social media information card containing killer fact which potentially attracts public stakeholders for further engagement
Develop monthly social media editorial plan showcasing highlighted works of Plan Indonesia to critical partners (i.e. government, donor agencies, corporates, influencers, youth network)
Actively participate in the monthly meeting with the Fundraising department
Collaborate with Fundraising to identify new/ potential activation on social media that attracts urban and middle-upper society
Support public events in collaboration with the Fundraising team to explore new audiences

Plan Indonesia's campaigns are acknowledged by crucial partners (i.e. government, donor agencies, corporates, influencers, youth networks)
Develop joint campaign content with key partners (i.e. government, donor agencies, corporates, influencers, youth network)
Develop social media campaign content according to the targeted audience.
Develop and update social media editorial plan for Plan Indonesia's digital presence through Website, Facebook, Instagram, Twitter, and YouTube, and other potential platforms

Plan Indonesia's teams and staff to become communicators and influencers for the Girls' rights campaign
Promote campaign through Plan Indonesia social media channels and website
Maintain and update social media content for the campaign
Identify potential Plan Indonesia's staffs to help amplify the message on social media

(2) Maintain effective digital communication messaging to enhance the visibility of Plan Indonesia and promote as media reference and trendsetter on girls' rights issues

Plan Indonesia's spokespersons become the go-to expert for media on girls' rights issues
Produce timely response on essential and urgent issues related to girls' rights issues in the forms of social media post
Maintain conversations and feedback (comments, likes, etc.) on social media daily
Support the Public Relations Specialist to execute media partnership deals related to social media content.

Plan Indonesia's key messages are amplified by Key Opinion Leaders/ Influencers through social media channels & public events
Develop an effective influencers engagement work plan for Plan Indonesia
Create social media content for collaboration with influencers that is interactive and innovative
Engage potential partners for social media activation, e.g. social media companies, corporates, influencers
Identify and assess KOL/influencers to engage for thematic campaigns
Develop programs to maintain engagement with influencers jointly with projects or the Resource Management team
Assist in utilising Plan Indonesia's communication protocol and brand guidelines aligned with global brand standards to all staff and partners. Support to build good network with influencers on social media whose role model for fundraising market and youth

Increased reach, impressions and numbers of the audience on Plan Indonesia's social media channels through digital content addressing the organisation's campaign messages
Develop social media content regularly with solid and vital messages and interactive to the audience
Regularly monitor social media channels owned by Plan Indonesia (@Plan Indonesia, @GLAIndonesia, @Kitakerja.id, @JelajahTimur, @YHPIndonesia)
Produce user-friendly and engaging creative content according to the targeted audience for social media and website
Support communication manager to oversee social media channels owned by Plan Indonesia (@Plan Indonesia, @GLAIndonesia, @Kitakerja.id, @JelajahTimur, @YHPIndonesia)
Support standard operating procedure for Plan Indonesia's communications materials and activities

(3) Ensure high quality of the information, education and communications (IEC) product to influence targeted audience based on research and program/ campaign objective

Success stories/ research findings/ campaign messages are developed into the right IEC products according to the targeted audience
Develop a digital communications work plan for at least a year-long
Develop editorial plan monthly for main social media account of Plan Indonesia
Review editorial plan of other accounts owned by Plan Indonesia
Document and store all communication materials
Promote human-interest stories and photo/videos from youth through social media platforms and websites
Develop social media outreach and website monthly, quarterly and yearly to monitor its operations and impact on stakeholders

IEC products are disseminated and promoted effectively through the proper channels according to the targeted audience
Disseminate IEC materials through social media and website
Develop and publish communication products for an internal and external audience.
Develop and publish social media content on priority issues to respond to relevant momentum (International Day of the Girl, International Women's Day, World Toilet Day, Global Handwashing Day, Universal Children Day, National Children Day, etc.)
Ensure all products and publications are available on plan-international.or.id
Maintain the practical work and updated content of Plan Indonesia's website

All communication products are consistent with Plan International, Inc. Global Standard on Brand and associated Brand Manual
Assist communications induction to news staff and partners
Assist the implementation of sign-off policy and procedure for all communication materials
Promote highlighted works of Plan Indonesia to Global Hub and APAC platforms
Promote monthly newsletter of Plan Indonesia to social media and influencers network
Ensure all products and publications are available on internal platforms of Plan International, such as Media Bank, Planet 2.0, Workplace.

Key relationships

Internal Contact: Plan Indonesia Staffs:
Media and Communications Manager
Media and Communications Team
Country Management Team
Safeguarding Advisors
GESI Specialist and MER-KM Team
Resource & Mobilization Team
Finance Team, Administration and Procurement Team
Human Resources Team
Sponsorship Team and programme implementation area staffs

Asia Hub and Global Hub Staffs:
Digital Communication Team, Regional and Global
Digital Campaign Team, Regional and Global
Related Project Communication on Regional and Global

External Contact:
Implementing partner organisations of Plan Indonesia
Programme critical stakeholders including the local and national government, INGO, NGO and donors
Programme targeted beneficiaries
Social media companies
Influencers/ Key Opinion Leaders
Youth Communities, CSOs.
Consultant of graphic designers, photographers, video makers, copywriters, etc
Technical expertise, skills and knowledge

Education:
University degree in Communications or related fields

Experience:
Between 4-5 years of professional experience managing social media for non-profit organisations, social campaigns, or online media outlets.
Excellent skill in copywriting in Bahasa Indonesia and English
Appropriate skill in using online-based design tools, such as Canva, iMovie, etc.
Excellent skilled in popular writing and editing both in Indonesian and English
Have a good sense and eyes of art for non-bias and inclusive graphic design and photographs
Experience working for NGO / non-profit sector is a valuable asset
Experience in the implementation and execution of communications strategy
Excellent interpersonal communications and presentations skills

Knowledge and Skill: Excellent digital communication skills and technology savvy Exceptional ability in managing multiple social media channels
Good interpersonal skills and teamwork
Good networking with relevant institutions
Vast network to work with relevant influencers
Proficiency in Microsoft Office
Excellent time management skills
Excellent in English (both speaking and writing)
Experience with the communities at the district level and public sector
Experience in handling multiple consultants
Experience in pitching and maintaining influencers/KOL
Good presentation and communication skills
Understand human rights and child rights Skill in organising resources and establishing priorities. Ability to maintain confidentiality.
Ability to travel nationally or overseas up to 90 days annually, sometimes at short notice

Key Competencies Teamwork as a team player Communication skills Planning and organising Data gathering and analysis Problem analysis and solving Presentation skill Facilitation skill Adaptability Active listening and giving feedback Willingness to the continuous learning process

Plan International's Values in Practice
We are open and accountable
We create a climate of trust inside and outside the organisation by being open, honest and transparent. We hold ourselves and others accountable for our decisions and our impact on others while doing what we say we will do.

We strive for a lasting impact
We strive to achieve a significant and lasting impact on the lives of children and young people and secure equality for girls. We challenge ourselves to be bold, courageous, responsive, focused and innovative.

We work well together
We succeed by working effectively with others, inside and outside the organisation, including our sponsors and donors. We actively support our colleagues, helping them to achieve their goals. We come together to create and implement solutions in our teams, across Plan International, with children, girls, young people, communities and our partners.

We are inclusive and empowering

We respect all people, appreciate differences and challenge inequality in our programmes and our workplace. We support children, girls and young people to increase their confidence and to change their own lives. We empower our staff to give their best and develop their potential.

Physical Environment
Typical office environment with frequent travels, sometimes to remote areas (20%)
Level of contact with children and young people

High level: Frequent interaction with children and young people

All applications will be treated in confidence. Only short-listed candidates will be notified and invited for interviews. Please submit your letter of application and detailed curriculum vitae in English by apply now not later than November 20 , 2021
Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.
A range of pre-employment checks will be undertaken in conformity with Plan International's Safeguarding Children and Young People policy.
As an international child centred community development organisation, Yayasan Plan International Indonesia is fully committed to promoting the realisation of children's rights including their right to protection from violence and abuse. That means we have particular responsibilities to children that we come into contact with.
Yayasan Plan International Indonesia believes that in a world where children face so many threats of harm, it is our duty to ensure that we, as an organisation, do everything we can to keep children safe. We must not contribute in any way to harming or placing children at risk. Equality, diversity and inclusion is at the very heart of everything that Plan International stands for. Our organisation is based on a culture of inclusivity and we strive to create a workplace environment that ensures every team, in every office, in every country, is rich in diverse people, thoughts, and ideas.
We will provide equality of opportunity and will not tolerate discrimination on any grounds. We foster an organisational culture that embraces and exemplifies our commitment to gender equality, girls’ rights and inclusion while supporting staff to adopt good practice, positive attitudes and principles of gender equality and inclusion.

Job Type: Full-time