Baru Digital Media Specialist

Date Posted: Posted1 hari yang lalu

Salary:

Jakarta

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Job Description

About the Role
Based in Jakarta, as Digital Media Specialist you will be managing paid digital media campaign execution, optimization, and reporting across display, video, search, and others. These campaigns aim to strengthen awareness, drive new and repeat users, and ultimately business results for Gojek. You will be part of a young, dynamic, and results-driven team, and will directly contribute to shaping the future of the team and the business.

What You Will Do

Assist in crafting detailed multi-platform digital media plans aligned with the communications strategy - targeting recommendations, formats, cost, and performance estimates
Coordinate with the marketing team on timelines and requirements such as creative assets and other details
Execute across all buying platforms as required - Google Ads, Facebook, TikTok, programmatic, etc - ensuring all SOPs and guidelines are in place
Closely monitor campaigns, analyze, and optimize as needed in order to deliver the most cost-efficient results; troubleshoot and raise issues as they arise
Generate and maintain detailed weekly campaign reports, end-of-campaign reports, detailing all observations, optimizations done, and propose recommendations to improve performance
Work with vendor partners closely to constantly learn about new features and products to improve on campaigns, and come up with fresh ideas
Raise purchase orders aligned with media plans and approved budgets; manage planned versus actual spending on internal trackers
Assist in tests and experiments - provide POV, implement tests and report back findings

What You Will Need

Bachelor’s Degree in Marketing, Communications, Media, Statistics or relevant field with at least 2 years of experience in digital marketing planning and buying
Experience in running campaigns on Google Ads, FB, Tiktok, Apple Search, and/or DSPs. Plus point if you're experienced in analytics tools such as Appsflyer and Google Analytics or SQL
Analytical and results-driven - Ability to manipulate and analyze data to come up with action points for optimization and/or experimentation
Ability to manage multiple campaigns at once with meticulous attention and good detail-oriented
Responsible and strong sense of ownership; ability to manage deadlines and awareness of how campaigns affect the business and its customers

About the Team
The Media Labs team is Gojek’s in-house paid media team that handles both offline and digital planning and execution for all Gojek consumer product markets. We are responsible for bringing to life all our marketing communications across all media channels - TV, billboards, Youtube, Tiktok, and more. We get our brand and product messages out there to build and maintain our awareness, drive new users and retain them.
About Us
Gojek is a Super App. It’s one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and dozen other products. It is Indonesia’s first and only decacorn. It's also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'
Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business and MSMEs.
As of 2021, Gojek processed more than $9 billion annualised gross transaction value across all markets where it operates - in Singapore, Thailand, Vietnam and Indonesia. We have the largest food delivery product in Asia, (outside of China), and the largest payments wallet in Southeast Asia.
Our investors include Google, Facebook, PayPal, Sequoia Capital, Tencent Holdings among others.
Gojek is committed to building a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.

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Job Detail

Job Id

26f3b28a6cbef720
Location

Jakarta
Company

GO-JEK
Type

Private
Employment Status

Permanent
Positions

Available
Career Level

Experience
Gender

Male/Female