Develop and execute best-in-class marketing plans and programs that can be executed across different partner tiers to effectively drive end-customer awarness and adoption of partner solutions.
Craft and refine our partner mesage for the advertising and marketing technology industry, and work closely with top partners to build joint value proposition messaging and marketing content,including blog posts, webinars, events, whitepapers, ebooks, web/digital assets, and other campaign materials.
Build detailed campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, demand generation, follow-up activities, and succes metric tracking.
Work closely with advertising and marketing technology Partner Business Development leaders to identify priorities and partner marketing initiatives for execution or for delivery and activation.
Develop event strategy, succes criteria, and metrics for ICS participation in advertising and marketing technology industry and partner events.
Design and Video Editing ability will be a plus point.
Requirement :
Requires 2+ years experiences handling partner marketing, product marketing, advertising and demand generation in high-tech companies.
Bachelor's degree in marketing, business, communications, or relevant field of study.
Able to work independently and within a collaborative team environment with minimal guidance/supervision.
Excellent interpersonal, written and verbal communication skills.
Strong time management, attention to detail, analytic and organizational skills.
Strong knowledge of MS Word, MS Excel, MS Visio, Ms. Power Point and MS. Project.
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