Job Description:
Life at Grab:
At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.
Get to know the role:
Will be reporting to the head of OneGrab, New Business, Partnership & GFB marketing also working closely with the Business Development team, verticals marketing, marketing support and this role will be responsible for driving strategic partnership with key industries (FMCG, Telco, handset (device), Financial Sector, entertainment, etc) to manage and maximize Grab assets and portfolio in nationwide. In doing so this role will be required to lead a team and maximize performance at all levels.
The day-to-day activities:
Plan and manage marketing activities within budgetary guidelines and deadlines.
Work with partners to develop joint marketing plans to support core verticals and platform needs
Develop partner presentations, pitch decks and provide product training to partners.
Identify and qualify potential partners for lead generation (new to Grab Apps users)
Manage cost efficiency by driving MFP (Merchant Funded Program) by substituting promo & media cost with merchant-funded benefits (free products, sampling, free prizes, free exposure at partners assets).
Maintain positive and productive relationships with partners.
Support partner events and manage partner marketing communications.
Manage global partner programs to achieve revenue goals and Brand leadership.
Provide support in developing partner marketing strategies and campaigns.
Develop partner marketing tools and ensure that partner programs meet marketing objectives.
Evaluate the marketing performance of partners and recommend improvements
Drive market penetration by having a strategic partnership to get New users and retain users esp. High-Quality Users.
KPI:
Drive New Users (new to apps, new to verticals) and also higher transaction
Maintain leadership in Super Apps perception, hygiene perception and ACE in food and mart
Cost efficiency by getting 100% MFP (Merchant Funded Program) to substitute promo cost and direct marketing cost
Drive higher DAU (Daily Active Users) by incentifying users to use more with prizes from partners, rewards & challenge benefits, free sampling
Retain high-quality users
Drive demand gen during high demand (seasonality)
The must-haves:
10+ years of experience in a marketing partnership, with alliances/partner programs, marketplace relationships, contracts and/or product management
Bachelor's degree or equivalent work experience
Exceptional negotiation skills and experience developing and structuring strategic agreements
Excellent communication, presentation and relationship-building skills
Comfortable influencing stakeholders through executive-level presentation creation and delivery
Ability to think and react in a high-energy, fast-paced environment with strong problem-solving and service orientation
Positive attitude and willingness to roll up sleeves and dig deep to achieve goals
Strong in business acumen & data marketing driven.
Your Differentiators:
Experience with data analytics programs (Tableau, Holistic etc.)
Experience with Marketing Communication strategy (Brand) and Channel optimization and media rate card assessment.
Excellent in project management and can work with larger groups across internal and external teams.
Knowledge of promo force (Omega etc)
We recognize that with these individual attributes come different workplace challenges, and we will work with Grabbers to address them in our journey towards creating inclusion at Grab for all Grabbers.
About Grab
Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries.
Join us today to drive Southeast Asia forward, together.
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