Consumer Engagement Executive

Consumer Engagement Executive - Balikpapan

Date Posted: Posted30+ hari yang lalu

Salary:

Balikpapan+4 lokasi

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Job Description

About the Role
If you’re looking to be a part of a high-functioning, dynamic team whose efforts directly impact our user base, this may be the role for you. As our Consumer Engagement Executive for the East Indonesia Region team, you’ll take the wheel in hacking consumer growth for Gojek. You’ll take the time to deeply understand our consumers’ preferences and concerns, then create consumer segmentation and experimentation programs that fit each segments’ needs. Working closely with the Regional Sales Manager and District Operation Manager you’ll get to drive the innovation process of removing daily frictions from our consumers’ lives through tech-based solutions, delivering a real social impact along the way.

What You Will Do

Support District Head/Branch Manager in driving consumer engagement (CE) through visibility, partnership, and digital marketing initiatives; deliver POI domination and POS merchants branding according to the standard package; ensure the District achieves the stipulated order and active user targets
Deliver district executions and targets by executing events, exhibits, and other activities with the internal team
Develop and execute integrated digital marketing strategies with clear metrics
Establish the integrated communications plan and ensure consistency of messaging and brand communications
Ensure all consumer engagement activities in districts & branches, as well as standard package and local initiatives, follow the same accuracy, completeness, and timeliness standards
Manage all day-to-day marketing execution activities related to CE plans from all districts & branches (i.e. contract, PO, invoice)
Supervise external vendors/daily workers in executing merchant branding and POI domination regularly
Work closely with the sales, government relations, and operations team

What You Will Need

At least 3 years of experience in Marketing, specifically in ATL, BTL, and Digital Marketing
Strong analytical, problem solving, and structured thinking capabilities in order to scale user base
Excellent data analytic skills to generate qualitative and quantitative insights from various data sources and formulate CE strategies
Strong team management skills in order to transfer knowledge and mentor junior team members
Ability to easily adapt to change and work within an ambiguous, fast-paced environment
Strong prioritization, organization, and time management skills in order to handle multiple projects for the Regional team

About the Team
Our Regional Consumer Engagement team, a sub-pod of the Regional Growth team, is a small but mighty group based in East Java Indonesia. Working alongside the Business Analytics, Sales, and Operations teams, we are in charge of analyzing the data we collect on our customer’s preferences and behaviors in order to better cater our products and services to their needs.
For instance, since 2020, we’ve noticed that our customer’s behavior patterns have shifted predominantly towards food transactions, most likely because they are now ordering for their families keeping safe from COVID-19 at home. Additionally, they’re willing to spend more on GoPulsa and GoTagihan for internet needs, but are still willing to make a trip to the mall for necessities. Therefore, our team rolled out a promotion (we call it a “mission”) where one food transaction on GoFood would give them a free GoPulsa coupon, injected a promo code in POI malls, as well.

In the past, our team has worked on projects surrounding offline marketing, including POI branding, local events, and amplifying HQ campaigns. Currently, amidst the pandemic, we’re focusing a large part of our efforts on the digital marketing space, rolling out online campaigns, missions like the one explained above, various subscription offers, and more user treatments that generate demand.
Off hours, you’d probably find us battling it out in a video game or engrossed in a Netflix drama. Working from home has been a strange time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. We’re made up of yoga enthusiasts, food lovers, and movie fanatics. Once COVID subsides, we’re excited to travel freely through our city to try new food places again.
About Us
Gojek is a Super App. It’s one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and dozen other products. It is Indonesia’s first and only decacorn. It's also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'
Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business and MSMEs.
As of 2021, Gojek processed more than $9 billion annualised gross transaction value across all markets where it operates - in Singapore, Thailand, Vietnam and Indonesia. We have the largest food delivery product in Asia, (outside of China), and the largest payments wallet in Southeast Asia.
Our investors include Google, Facebook, PayPal, Sequoia Capital, Tencent Holdings among others.
Gojek is committed to building a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.

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Job Detail

Job Id

3239780842514155
Location

Balikpapan+4 lokasi
Company

GO-JEK
Type

Private
Employment Status

Permanent
Positions

Available
Career Level

Experience
Gender

Male/Female