GoPay Consumer Engagement Associate will be responsible for any GoPay MTU acquisition and activation by creating and implementing strategic marketing plans across various touchpoints namely visibility, partnership, and digital to name a few. You will also be responsible for the marketing funnel of GoPay at the appointed district aligned with the headquarter initiatives. You will work closely with the GoPay Marketing, Regional Consumer Engagement Head, and GoPay sales team.
What You Will Do
To support District Head to drive consumer acquisition and engagement for GoPay related products with focus areas in;
POI acquisition and domination which include POI prominent visibility, POSM deployment, Users acquisition, and activation program
HQ program amplification
Prepare strategy and execution for GoPay users acquisition and activation based on local insight
Managing all day-to-day marketing execution activities from all districts needed to deliver the consumer engagement plans, such as contract, PO, invoice, and others related
Ensure all consumer engagement activities in districts are delivered with a given standard of accuracy, completeness, timeliness as per the standard package and local initiatives
Externally supervise vendors/daily workers in executing merchant branding and POI domination on a regular basis
Internally work with direct responsibility to deliver district executions and targets by executing events, exhibits, and other activities
Good with data to develop and execute clear integrated strategies of digital marketing with clear metrics and excellent results
Be responsible for setting the integrated communications plan and ensuring consistency of messaging and brand communications; working closely with the sales, government relations, and operations team
What You Will Need
Minimum 2 years (and preferably 4-5 years) of working experience in Marketing or Sales
Good understanding of local knowledge
Strong analytical and planning skills
Good communication and presentation skills
Excellent problem-solving skill with the ability to play it well independently and in a team
Good collaboration with compassion and proactiveness
Agile and fast in thinking and execution
Having exposure to working at a top global FMCG and Tech company would be a plus point
About the Team
Gopay Consumer Engagement will be the key driver for Gopay user activation and acquisition in respective regions. He/she will collaborate intensively with the respective District Head, Regional Consumer Engagement head, and Marketing team in HQ to drive consumers activation, increase the ubiquity of Gopay to win in the respected category while also running and executing all strategies defined.
About Gojek Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'
Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.
As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.
Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.
About GoTo Financial GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.
GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.
Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.
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Lulusan S1, usia minimal 23 tahun.
Pengalaman kerja minimal 1 tahun.
Percaya diri, ramah dan komunikatif dengan orang baru.
Fokus dan teliti dalam bekerja.