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Job Description

  • Fastest growing tech company
  • Be a part of their growth

About Our Client

Our client is a well-known growing commerce company. As a Head of Digital Marketing, you will build, plan, implement and manage the overall digital marketing roadmap and strategy. Reporting directly to VP.

Job Description

  • Build, lead, and mentor the Digital Marketing division.
  • Build, plan, implement and manage the overall digital marketing roadmap and strategy.
  • Track and deep analyze the database marketing, results and effectiveness of campaigns to deliver actionable insights and recommendations and generate regular reports on the digital marketing portfolio.
  • Research competition, investigate benchmarks, provide suggestions for improvement and provide ideas to stand out for all digital advertising channels.
  • Build and execute a cross-platform customer acquisition strategy (i.e., the right platforms, with the right messaging, to the right audiences) and a performance-driven media plan with strict ROI goals.
  • Formulate and monitor monthly budgets and weekly plans for Google Ads (UAC, SEM, YouTube), Facebook Ads, TikTok Ads, SEO, etc.
  • Manage external partners (e.g. Advertising Network, Programmatic vendors, etc) and media agencies, including regular evaluation of workflow and processes
  • Oversee and manage all in-house creative and brand teams to conceptualize, develop, and test rapidly evergreen and dynamic creatives that drive relevant traffic that converts to sales.
  • Lead landing page strategy, development, and optimization
  • Collaborate closely with other functions to ensure integrated and consistent marketing campaigns, delivered on-time and in-full.
  • Set growth and performance benchmarks, and establish analytics and dashboards for KPIs per channel (CAC, LTV, retention, AOV, ROAS), and build insightful dashboards to report on performance and efficiency on a weekly and monthly basis, maintaining KPI reports that track the efficacy of different variables and efforts.

The Successful Applicant

  • 6+ years professional experience in digital marketing, in particular progressive acquisition marketing roles. Experience working at a Tech company or multinational company will be preferred.
  • Mastered the knowledge of planning & buying digital media on self-serve platforms such as Adwords, Facebook, 3rd Party Networks, MMP, as well as utilizing Google Analytics, AppsFlyer or other app analytics.
  • Familiar with app user acquisition, app user retargeting; have a great understanding of tracking and attribution logic and tech platforms.
  • Carry strong strategic creative thinker and problem solver as well as deep analytical skills.
  • Thrive in matrix environments and are adept at building relationships with different stakeholders.
  • Possess strong work ethic, leadership skill, and strategic vision

What's on Offer

  • Reporting to VP
  • Excellent remuneration package
Contact Nabila Zasa Quote job ref JN-032022-5396657 Phone number +62 21 2958 8818


Job summary

Function Marketing Sub Sector Digital, Online & Social Media What is your area of specialisation? Technology & Telecoms Location Central Jakarta Contract Type Permanent Consultant name Nabila Zasa Consultant contact +62 21 2958 8818 Job Reference JN-032022-5396657

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Job Detail

  • Job Id
    35e4ea373aab125d
  • Location
    id
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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