Audiences Marketplace Analyst

Date Posted: Posted30+ hari yang lalu

Salary:

GO-JEK

Jakarta

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Job Description

Location

Jakarta

Work Type

Permanent

Application Posted

November 15, 2021

About the Role
The Audience Marketplace Analyst is in charge of creating audience-related products, ranging from audience segments to integrating audience features to Gojek’s DSP. This role requires a good understanding of user behaviour and data analytics. On top of that, your contributions will help us to grow our platform ecosystem & its users, contribute to overall Advertising & Promo Platform (APP)’s business strategy, and allow us to create sustainable impact to society.

What You Will Do

Create new audience segments based on the request of Gojek partners
Create new audience segments based on insights from all Gojek’s products
Build a business and product roadmap to implement audience targeting
Run experiments to test new audience segmentation products
Analyze user behavior using statistical approach (bonus point)

What You Will Need

Extensive knowledge and skill of SQL and Big Query
Extensive knowledge and skill in crunching number and analytics
Able to create an experiment model and to run it Understand statistical concept and method
Able to use python and/or R, and Github (bonus point)
Able to create your own machine learning model (bonus point)

About the Team The Advertising & Promo Platform (APP) group in Gojek is focussed on providing relevant and targeted content for our users, while giving commercial value for our clients, ranging from small F&B merchants to international brand principals. We achieve this dual mission by leveraging our deep relationship with the users, and in turn, building high-return marketing campaigns with exceptional execution processes for our clients. Data Partnership and Insight Monetization (DPIM)team in the Advertising & Promo Platform (APP) group consists of 6 people who have diverse backgrounds, they are trained professionals who are leading individual streams.They are domain experts and are already executing based on the current plans. Our main goal is to increase the targeting abilities of advertisers, create reports that help advertisers track the progress of launched campaigns, and develop a suite of analytics/insights reports that incentivize advertisers to launch campaigns. Working from home has been a strange time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. We’re made up of cycling enthusiasts, video game lovers, and talk show fanatics. Once COVID subsides, we’re excited to get together for our weekly in-person hang outs once again.

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Job Detail

Job Id

371c99a9e1304e69
Location

Jakarta
Company

GO-JEK
Type

Private
Employment Status

Permanent
Positions

Available
Career Level

Experience
Gender

Male/Female