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Job Description

Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed. Principle Accountabilities:
  • Develop and implement Digital marketing plan to varies Go-to-Market (GTM) strategies e.g., brand campaign, product launches, new services to increase brand preference especially through digital paid performance to achieve company’s target for new customer via lead generation and marketing partnership strategies and to drive company growth across various channels.
  • Deliver efficient digital performance marketing & partnership investment to ensure improving cost per metrics to achieve throughout omnichannel.
  • Develop a consolidated content for digital performance media in leveraging trends, festivities, seasonal periods, and any other potential momentum.
  • Develop an effective digital media plan to support any GTM strategy.
  • Identify a new and innovative ways of engaging customers through constant testing & refining, and leveraging channels including Pulse platform, Partner premises, in-house media channels such as in-app notifications, push notifications, SMS, email marketing, paid digital and offline media.
  • Management of relationships between internal and external stakeholders, delivering and exceeding expectation against target to drive performance of the partner.
  • Analysing and improve performance of partners through marketing funnel and digital channels.
  • Work closely with other key departments and tribe; Digital & IT (PRULeads and Digital Partnership), Marketing & Communication, Finance, Products and PCA Digital Marketing to ensure GTM strategy is aligned.
  • Ensure clear KPI and Process alignment with all stakeholders (tribes/squads/dept, partners) with periodic reviews and adjusting/updating plans to align with changing market and business dynamics.
  • Reporting on performance partnership channel and KPI and insight to be delivered and communicated within tribe and key stakeholders.
Job Specification:
  • Minimum 5 years of experience in digital marketing (leads gen) or similar affiliate and marketing partnership position
  • Well-developed partnership acumen and a proven track record in digital partnership
  • Good Knowledge and use of current advertising tools and channels such as Facebook, Google, other performance marketing channel
  • Familiar with digital performance metrics and its measurement
  • Have strong all-around knowledge of Insurance landscape and digital marketing landscape including key performance metrics.
  • Excellent communication skills with the ability to articulate clearly in both written and spoken English.
  • Impeccable organization skills and attention to detail.
  • Ability to analyse reports and communicate findings.
  • Experience in creating standard operating procedures,
  • Excellent organizational, project management and time management skills.
  • Proven people management experience
  • Outstanding analytical skills and data-driven approach.
  • Ability to multi-task, meet deadlines and thrive in a fast-paced environment.
  • Experience with digital agency and start-up environment is desired.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with special requirements.

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Job Detail

  • Job Id
    419c3b536d851573
  • Location
    id
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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