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Salary:
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Job Description

About Us

Love, Bonito is the leading vertically integrated, omni-channel womenswear brand in Southeast Asia today. Officially founded in 2010, we have grown to over 300 people strong and are proudly headquartered in Singapore with an omni-channel presence in Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we ship internationally to 19 countries including Australia, Brunei, Cambodia, Canada, China, Hong Kong SAR China, Indonesia, Japan, Macao SAR China, Malaysia, Myanmar, New Zealand, Philippines, Saudi Arabia, Singapore, South Korea, Taiwan (Republic of China), United Arab Emirates, United States of America and Vietnam. We recently clinched US$50million for our Series C funding and have plans to venture deeper into and beyond fashion, to be a true life partner for the everyday Asian woman.


The Team

The Love, Bonito team is made up of a passionate, dynamic, innovative and fun-loving pool of individuals! From fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talent with one unified focus - our customer, the everyday Asian woman. She is at the heart of everything we do and we pride ourselves in always taking an innovative, data-centric yet thoughtful approach in creating the right experiences, products and content for her. With big dreams and a grand mission, we’re looking for great like-minded people to join us - people who are as passionate, fearless and entrepreneurial. If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you


The Role

You will be the face of the brand who lives and breathes Love, Bonito. You will have the front-seat experience and exposure in impacting women across the country by touching their lives via (but not limited to) media coverage, KOL activation, brand partnership and community events you will be initiating. You will be responsible in all aspects of driving organic awareness to our digital and offline platforms. Reporting to the Brand Marketing Manager, you will work closely with the Regional Brand team and play a pivotal role for Love, Bonito’s growth and market expansion through owning the mindshare of women across Indonesia.


Main Responsibilities :

PR & Media Coverage

  • Be the key brand representation for any external communications.
  • Initiate relevant media coverage to support campaign plans and PR Kit.
  • Performance and ROI analysis of each Media initiative.
  • Build meaningful press release for the key moments and campaigns.
  • Initiate speakership for #TeamLB in professional workshops / conferences.
  • Foster genuine and lasting relationships with Media partners.


Influencer

  • Build data-driven innovation to constantly grow LB to be the top-of-mind brand.
  • Build a holistic influencer strategy which includes product seeding KPI, new influencers to work with and engagement those influencers can bring in.
  • Conduct market research and new market / geographical penetration through influencers, events, media and partnerships.
  • Merchandise buying for KOL seeding.
  • Foster genuine and lasting relationships with media/ stylist/KOLs from national to local-city reach from digital-to-traditional corporations/ individuals.
  • Copywriting for all marketing collaterals: press releases, letters, email, etc.

Community

  • Initiate meaningful community events and tactics to engage #LBCommunity in Indonesia including for program launching or new store openings.
  • Collaborate with relevant stakeholders to plan and execute community initiatives through driving online or offline events (including but not limited to press events/previews, influencer networking sessions and VIP events), workshops and meetups to engage Love, Bonito women and promote Love, Bonito brand values to existing customer base and prospects.
  • Initiate relevant brand partnerships to increase brand awareness that are aligned with campaign plans and ensure excellent execution.
  • Collaborate with the campaign team to build guerilla marketing ideas for key brand moments.

Requirements

Requirements & Experiences :

  • Bachelor’s Degree in marketing, public relations, communications or related studies.
  • 4+ years working in Marketing, PR, communication, advertising or other similar roles.
  • Preferably female & advocate of the female voice.
  • Great copywriting skills both in English and Bahasa Indonesia.
  • Pays attention to details and works with a positive attitude to meet deadlines.
  • Have a good understanding in Google Analytics.
    • Experience in industry such as e-commerce / Marketplace / Advertising Agencies and proficiency in Microsoft Excel and PowerPoint will be a plus.

What You Should Be :

  • A passion and genuine love for people.
  • A passion for all things marketing, be it content, brand partnerships or analytics.
  • A Love, Bonito ambassador who believes in and embodies our culture and core values.
  • A fast learner, possesses a growth mindset.
  • A self-starter, proactive and hands-on approach. Get it done right and fast!
  • Strong project management, events planning and execution abilities.
  • Strong communication skills to influence the community and internal stakeholders.
  • Creative and discerning in coming up with ideas / initiatives for the community that they will enjoy.
  • Absolutely comfortable speaking to both large and small groups of people.
  • A fun, energetic and charismatic personality.

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Job Detail

  • Job Id
    4b27a1a7aef40cc6
  • Location
    id
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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