Brand Manager

Date Posted: Posted29 hari yang lalu

Salary:

Jakarta

Purposes of this position:

Work together with Marketing Manager to drive commercial performance as the brand CEO and lead growth strategy from planning to execution.
Champion consumer needs, curious & challenge status quo, translate into brand vision & objectives, act as entrepreneur when defining commercial plan & mobilize stakeholders to execute.
Continuously grow brand power and convert it into volume & share; manage the brand from equity, commercial & profitability.
Have a learning mindset for personal growth & empathy to develop his/her team indirectly (i.e. agencies, peers, commerce team & beyond).

Competencies Required:

Consumer orientation, portfolio management, commercial planning, brand strategy, assertive communication, innovation & renovation savvy, brand profitability, store back marketing, RTM and channel understanding

Challenge of the job:

Challenging period for the beer industry due to Covid-19 impact, meaning we need to run a “marathon” instead of sprint; high motivation & agility in how he/she does things is importance.
High business expectations to identify the source of growth, turn it into robust commercial plan & implement it on time in full; working with different stakeholders indirectly i.e. agencies, 3rd party, etc.
Leading with empathy : think strategically, rolling up his/her sleeve, attention to details, ability to streamline & not overcomplicating, be effective & efficient, raising the bar.
Working alongside trade marketing & sales team closely as one commerce, and other functions as one operating company.