DIGITAL MARKETING MANAGER

Date Posted: Posted30+ hari yang lalu

Salary:

Jakarta

Own and manage all digital marketing activities and analytics
Own ISMAYA's digital awareness and lead acquisition across all channels
Build a holistic communication plan through all paid and organic channels
Optimize campaigns to meet key performance indicators
Collaborate with visual designer to develop creative content for campaign artworks
Collaborate with content writers to develop compelling messaging in support of messaging
Implement A/B testing across web, email and advertising platforms to continuously monitor and improve performance through optimized messaging and targeting
Analyze and report on performance metrics and set up test plans to improve the campaign performance
Monitor social media channels and social media agency reports
Build SEO plan for ISMAYA group
Collaborate with brands to maintain brand's marketing campaign and exposure to customers
Ensure analytic consistency and accuracy across channels

Candidate must at least Bachelor's Degree in Marketing or Communications or Business or other related field.
Bachelor's degree in marketing, business, communications or other related field.
5+ Years of of working experience in E-Commerce, Retail, or F&B Online Marketing experience
3+ Years of working experience in building and managing digital promotional campaigns, e.g. email, web banner, social media, web page
Preferably Manager/Assistant Manager specialized in Digital Marketing or equivalent.
Understand principles and best practices of Digital Marketing Ecosystem
Experience managing content management system-based website, including building web pages
Strong copywriting, analytical and presentation skills
Fluent with Google Analytics or other web & app tracking platform
Extreme attention to detail with the ability to successfully organize and prioritize multiple projects in a deadline-driven environment
Excellent in English
Required Skill(s): CRM, Digital Marketing, Communication, Campaign, Website