Leads the digital marketing function and works closely with the Director and Strategy to determine the short, medium and long term vision, key positioning and focus for the corporate and products branding in terms of its marketing stance.
Responsible for managing the department's performance on social media and website content production, including copywriting in Bahasa, graphic production as well as reporting on KPIs achievement to make sure ROI is delivered.
Acts as customer champion, uses data and evidence to shape marketing activity and improve the customer experience. Works closely with the business strategist to identify potential opportunities and areas for improvement for brand position and product marketing
Initiates regular ongoing evaluation of marketing activity, monitors impact to ensure both relevant and cost effective, with frequent reporting to the operating board
Drive the campaign’s post mortem reporting on a strategic level to uncover learnings in efforts to improve future campaigns and the overall marketing communication strategy
Develops the brand communication strategy in line with the strategic marketing plan, works closely with other Divisions to ensure that brand integrity is maintained and developed across all internal and external touch points.
Specification
Minimum 2 years of experience in a digital marketing manager role or corporate communication manager role in a startup company
Proficiency with different social media platforms, website and a proven track record building B2B and B2G brands via Facebook, Twitter, Instagram and LinkedIn is preferred
Strong project management and prioritization capabilities to properly execute and track projects/strategies end-to-end; excellent cross-functional team coordination is a must
Having a basic understanding of data analysis, insight generation, and a strategic mind to utilize data to improve the overall course of action for all marketing activities and used to use analytical tools such as Basic SQL and Google Data Studio is preferred.
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