Brand Marketing Manager

Date Posted: Posted30+ hari yang lalu

Salary:

Jakarta

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Job Description

About the Role
In Gojek, we want to build a brand that is loved through purposeful and meaningful products and communications. As Gojek Brand Manager, you have a major responsibility in driving the objective above. Strategizing, planning and implementing brand campaigns will be your daily tasks, which includes developing objective-driven communications and integrated campaign activation ideas across all marketing channels. You need to be able to see from helicopter perspectives yet grounded as you will be the center of campaign orchestration that will involve other business units, data teams, media teams, creative teams and corporate affair teams.

What You Will Do

Responsible to build Gojek's brand equity to be the Top of Mind Brand in the category
Effectively strategize and execute long-term marketing plans and short-term tactical activities to support business outcomes in customer acquisition and retention/engagement
Support the product team in communicating the value propositions to customers, including content ideation, marketing collaterals, and toolkits
Lead brand campaigns by orchestrating by becoming the central hub - (Products, Creative, Media, CA etc)
Act as the voice of the customer and guide the company in organizing around the customer’s needs. This includes conducting customer research and applying insights to other initiatives
Develop the company's brand as purpose-driven and clear positioning against competitors working closely with the product team
Attract and manage effective marketing assets and contents across Paid, Organic, Brand, Content and Creative
Ensure smooth effective collaboration across cross-functional teams such as the Product, Growth & Data team

What You Will Need

Strong experience and proven track record of brand building, growing and shaping marketing strategy
Proven record of working with complex organization and intense cross collaborations (interpersonal skill is required)
At least 5+ years of experience marketing with a focus on Brand management and end-to-end marketing
Having data analytic skills and vast understanding in digital marketing is preferable
Entrepreneurial and strategic thinker able to successfully partner with various company functions to achieve company goals and align with customer needs
Proficient and experienced in dealing with Media partners, Creative agencies, Social Listening, and partnerships
Outstanding oral and written communications and presentation skills in English and Bahasa

About the Team
Brand Marketing is the central team to ensure integrated brand-building activities to create multiple impacts in the market. We develop campaigns to gain the love of people through educational campaigns, engagement, and celebrate #PastiAdaJalan spirit.
The Brand Marketing family consists of 20+ people based in Jakarta Indonesia. We celebrate friendship and teamwork. On a daily basis, we work hand in hand regardless of the hierarchy, where anyone can throw ideas and contribute to each other's projects. We appreciate openness and we also ensure that we have a balanced level of work and joy, in and out of office.
We are embarking on a new phase for the brand to be a strong part of the culture in Asia, and creating more impact with the joint Gojek & Tokopedia. These are the focus moving forward, we need a strong leader to build the winning culture in the team to be ready for the new era. If you are looking to build a strong world-class people brand, or you like to work with a diverse group of people and expertise, would like to have the opportunities to create tangible contributions to society, this role is perfect for you.
About Gojek
Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'
Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.
As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.
Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.
About GoTo Financial
GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.
GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.
Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.

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Job Detail

Job Id

550476f299df3976
Location

Jakarta
Company

GO-JEK
Type

Private
Employment Status

Permanent
Positions

Available
Career Level

Experience
Gender

Male/Female