Content & Brand Manager

Date Posted: 30+ hari yang lalu

Salary:

Jakarta

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Job Description

Content & Brand Development
Creating content and repurposing content across platforms and social media channels to build
brand familiarity and generate demand. Engaging in brand awareness, and audience growth
through the creation of top-of the funnel brand marketing strategies.
Plan

Optimize content on Sayurbox offline and online assets to maximize search.
Create a social media content and strategy
Collaborating with designers, and relevant stakeholders to produce content that advances the brand
Strategizing and executing advertising campaigns
Working with Sayurbox research and strategy teams, develop target audience profiles and content

strategy based on analytical research.

Coordinate with key stakeholders to set brand frameworks and work to ensure consistency across all

external platforms.
Execute

Develop a cross platform, multi-channel content strategy & own the delivery of the annual calendar.
Responsible for executing an integrated digital brand strategy
Build brand guidelines and documentation for product launch readiness.
Managing the content and direction social media calendar and posts.
Responsible for executing SEM campaigns
Plan and execute multimedia content across video, email, blog, whitepaper & social formats.
Direct internal design & content team on creative briefs
Manage the relationship and delivery of third party PR & Copywriting partners

Analyze

Strong ability to track and measure the effect of content campaigns-bounce rates, sessions, click

through rates, etc.

Develop and report on key social media metrics regularly (impressions, conversions, reach,

engagement, followers)

Alter content strategy based on metrics

Key requirements:
You should have significant experience in building strong and recognizable brands, developing launch
campaigns and briefing creative content. Whilst leading projects from briefing to completion,.

Experience developing coherent multi-channel brand strategies & leading the delivery

of them in a growing environment.

Strong written communication skills. Able to quickly build internal relationships with

multiple departments.

Ability to write clear and well-thought creative briefs
Day to day management of internal and external creative partners
Good understanding of the online advertising landscape and key competitors’ strengths

and weaknesses.

Experience working with agencies & consultants on the development of creative

content.

Knowledge of how to develop content to optimize SEO preferred.

Proven ability to develop strategy AND execute day-to-day tactics.
Comfort with change in a fast-paced startup environment.
Prior team management experience beneficial.

The right person for this role will have experience with both online and offline marketing, making data-driven
decisions and influencing others.

Qualification Requirements:

Able to think strategically as well as be a hands-on creative, able to come up with

award-winning work and to execute it.

Must have an online portfolio of work that showcases big ideas and smart creative ads

that drive results

Multiple examples of high performing, creative email campaigns
4+ years of experience working in an agency or in-house agency
Mindset: Candidate should thrive on and feel fulfilled by ideas that effectively grow a

business

Exceptional command of the language, a concept-driven wordsmith (Bonus for those

that know how to use Photoshop or editing tools)

A keen understanding of the needs, motivations and aspirations of your audiences, so

that you can speak to them in the most effective, compelling, engaging way possible

Thrives in a fast-paced entrepreneurial environment
Energy, a sense of humor, and an open & curious mind (yes, these things really do

matter)

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Job Detail

Job Id

65050d848aef67d8
Location

Jakarta
Company
Type

Private
Employment Status

Permanent
Positions

Available
Career Level

Experience
Gender

Male/Female