Senior Brand Executive (Branding & International)

Date Posted: Posted30+ hari yang lalu
Salary:
GO-JEK
Jakarta
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Job Description

Location

Jakarta

Work Type

Permanent

Application Posted

October 21, 2021

About the Role
Fasten your helmet and climb aboard if you’re ready to be our Senior Brand Executive for GoFood. In this role, you will be an integral player within the GoFood Marketing team based in Jakarta, Indonesia. Focusing heavily on turning your idea into an awesome campaign, you will manage various campaigns for GoFood in efforts to drive brand love towards GoFood. The folks in the GoFood brand, product, analytics, creative and strategy teams will be your companions on this ride. Your efforts will help us to maintain GoFood leadership in the market.

What You Will Do

  • Develop an end-to-end thinking from planning to executing campaigns in a timely manner. Analyze what worked and didn’t together with the team to further create a better strategy
  • Brainstorm with the team to create a Brand Marketing Plan by analyzing the consumer behavior, the cultural view and the competitive landscape of this category
  • Understand the basic principles of media planning, able to measure the performance of marketing campaigns, and help to overview the effectiveness and translate it into actionable insight and recommendations
  • Help to manage the marketing budget and ensure it is spent efficiently
  • Collaborate with internal and external stakeholders (Creative Labs, CRM Team, Research Team, KOL agency, etc ) to create a result-driven and strong brand experience
  • Psstt.. It’s a plus if you love curating a lot of hidden gems (food and beverages) around you!

What You Will Need

  • Bachelor's degree from reputable universities or equivalent practical experience
  • At least 2 year of experience in the Marketing or Digital Marketing field, any experience from brand management team, FMCG industry, advertising agencies, or other related fields
  • Experience in paid media channels (SEM, Paid Social, Programmatic Display, App install, etc.)
  • Experience in managing campaign development and executing campaigns
  • Experience in working with cross-functional/cross-discipline stakeholders, and drafting and leading communication plans for internal stakeholders
  • Experience in brand health tracking on the reporting, trend monitoring and developing an improvement plan
  • Experience in carrying out market research in order to keep up to date with consumer’s trends, as well as trying to predict future trends
About the Team Our Brand Marketing team is a subsidiary of the GoFood Marketing team based in Jakarta with 10 people on the team which consist of brand managers and brand executives. They are the magicians who combine logic and magic to create a brand that people love. Our main responsibility is to develop GoFood’s marketing campaign that ensures GoFood continuous growth. Making sure everyone knows, always thinks about GoFood and we also want everyone to stick with GoFood. But more importantly we want to deliver Joy in the life of our consumer through the assortment, recommendation & rewards in our platform. Some of our past marketing campaigns include Foodiskon, Pasti Ada Promo and many more. Currently, our team has been working on a lot of innovation, branding and promotional campaigns, which will help GoFood maintain our leadership in the market. GoFood Marketing team believes the growth of the business is driven by the growth of the talents. Of course we care about the business number, yet we also care about each other’s well-being and growth journey. Other than enjoying finding that “a-ha!” moments when swimming through the sea of data, our family also enjoys bonding over food, watching TV shows or sharing our hobbies - anything to keep our happiness during this pandemic.

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Job Detail

  • Job Id
    676feb75e8c2aa5a
  • Location
    Jakarta
  • Company
    GO-JEK
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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