Job Description

Location Jakarta Work Type Permanent Application Posted July 31, 2021

About the Role

As our Brand Marketing Manager, you’ll be an instrumental cog in the GoPay Marketing wheel of Gojek, piloting the platform’s brand narrative and go-to-market strategy. Reporting to the GoPay Marketing Head, you’ll design and roll out all of GoPay’s brand campaigns, bringing to life a single, cohesive, and distinct GoPay brand voice and mission surrounding our collective goal of bringing heightened financial inclusion throughout our communities. Your efforts will further position GoPay as the largest and most preferred online payment gateway in the region and beyond.

What You Will Do

• Set the brand narrative, strategy, and go-to-market plans that align with company voice, values, and mission on social impact, factoring in a deep understanding of our users (especially our users in lower-income segments)
• Own the objectives and key results for the function, and ensure the team meets its targets
• Plan and execute initiatives to drive user acquisition and retention rates.
• Create a scalable, cost-efficient, and original marketing direction for the company
• Drive campaigns programs, initiatives, and other related announcements
• Oversee all aspects of the Marketing team, including coaching and developing existing members and hiring and onboarding new members as needed
• Actively collaborate across functions & streams as needed (i.e. Consumer PR, Corporate Affair, Research, Business Intelligence, Social Media, Creative, and Product Manager) on end-to-end campaign planning, execution, monitoring, reports
• Optimize & redefine feature adoption to improve user experience with the Product Manager, UX team, Growth Lead, Consumer Risk, & Research teams
• Gain trust from internal and external stakeholders, managing multiple projects, and balancing contending priorities in a rapidly changing environment
• Effectively utilize data and analytics at the customer level to gain a better understanding of their usage behaviors and the impact of current marketing and growth strategies
• Determine and maintain the proper metrics for tracking current and future growth experiments

What You Will Need

• At least 8 years of overall experience, and 4 years experience in digital marketing, brand management, advertising, and other related fields.
• Able to roll up sleeves and get in the trenches as needed
• Extremely comfortable with data and can harness it effectively to generate insights on your own. You know how to leverage data to make decisions and drive growth.
• Experienced doing market research. You do whatever it takes to understand your market, customers and competition better than anyone, and you’re strong at integrating this information into your marketing strategies.
• Passionate about building a brand by creating genuine and authentic customer relationships
• You’re biased toward action, are a great collaborator and are able to distill complex plans into clear and actionable tasks.
• Strong project management and ability to manage multiple campaigns with eyes on details without losing sights of the big picture
• You have a track record of driving highly effective marketing campaigns and product changes because you make users’ problems your own
• You have a true passion for GoPay’s mission for financial inclusion across Southeast Asia
• Have an interest in Fintech and be willing to learn about the industry

About the Team

Our Product Marketing team, a subsidiary of the larger GoPay Marketing team, consists of 40+ people based in Jakarta who are experts in product marketing, branding, social media management, and content creation. This is a very close-knit group who ensures Gojek’s overall infrastructure which enables sustainable business growth is solid and healthy.

We like to visualize ourselves as a bunch of Spider Men/Women securing webs across high-rise buildings so our GoTroops can move around on higher levels with ease. We take the time to understand the various needs and preferences within our Gojek ecosystem (consisting predominantly of our customers, driver-partners, and merchant-partners), rely on numbers and data-points, and build off what makes our products unique in order to formulate our market strategy and path forward as a team.

Last but certainly not least, our team is driven by our shared mission to provide financial inclusion for every Indonesian, anytime, anywhere. We strive to help them live a better life through providing easy financial access and services. After all, it’s said that people don’t buy what you do, people buy why you do it.

The COVID era has been a challenging time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. We're a very close team made up of bookworms, gamers, coffee drinkers, and Netflix watchers. We look out for one another, and work together to get the job done.

About Gojek

Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'

Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.

As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.

Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.

About GoTo Financial

GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.

GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.

Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.