Mission/Position Headline
Creates and implements specific marketing programs and market launch plans, etc. and completes a range of general marketing operations (i.e. analyses, campaigns) for an assigned organizational unit or a related product portfolio.
Areas of Responsibility:
Adopts and implements Marketing guidelines, programs and standards in assigned organizational unit(s).
Advises business accountable management of the unit in all Marketing related issues (e.g. market analysis, product pricing, positioning, etc.).
Qualifies and cooperates with external Marketing service providers, manages and coordinates those services and approves of work delivered.
Contributes to units' budget plannings and completes Marketing related reportings.
May conduct market research activities as appropriate and supports management in determination of effective pricing structures.
Provides marketing support to sales units and teams, creating and deploying marketing material to customers.
Designs and implements concepts of customer group specific sales and marketing activities.
May drive outbound marketing activities.
Experience:
Typically 2 years or less of related experience with a proven track record, preferably in the relevant industry / market.
Education:
University degree in Communication, Business or other relevant discipline.
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