Regional Consumer Engagement Head - Bandung

Date Posted: Posted30+ hari yang lalu
Salary:
GO-JEK
Bandung
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Job Description

Location

Bandung

Work Type

Permanent

Application Posted

December 21, 2021

About the Team
A great opportunity awaits our Region Consumer Engagement Head; who will act as a leader of Consumer Engagement team in West Java. Together with the Strategic Region Head, you’ll drive all the marketing strategies, including but not limited to visibility, partnerships, and digital channels through the understanding of local insights. You will have ample opportunity to flex your analytical skill, creative skill, and leadership skill. Your efforts will directly bolster the company’s brand awareness and activation rate in the Region.

What You Will Do

  • Drive regional strategy and execution in winning with Consumer Engagements through activation, innovation, and market domination that deliver and support the growth targets in the region.
  • Lead the planning and performance of Marketing Effectiveness for the region business units in collaboration with HQ, Regional Leadership Team and District Team.
  • Lead the Consumer Understanding design and development to drive growth through leveraging unmet consumer needs with a suite of product portfolio (GO-RIDE, FOOD, CAR, etc).
  • Advise the Region Strategic Head Leadership Team with strategic and tactical marketing strategies to expand all consumer touchpoints from building awareness to driving loyalty.
  • Build a winning Consumer Engagement team to deliver growth for the future through the design and development of marketing framework, cross functional strategies, and marketing team capability building.
  • Evaluate and possess knowledge of competitive trends, consumer research, market dynamics, forecasting for each market and total region to gather intelligence and insights in order to formulate and improve marketing strategy and plans.

What You Will Need

  • Bachelor’s/Master degree from top reputable university
  • At least 7 years of working experience within a reputable MNC, Tech, or FMCG company; with a proven track record in the marketing, brand development, or consumer research role.
  • Proven business results to successfully start up or turn around business. Innovation leadership or product development role is a plus.
  • Having aspirational goal to grow career through demonstrated results in challenging and fast paced environment.
  • Passionate for improving consumer life through broad and deep use of technology and marketing.
  • Personal leadership and team management effectively under high pressure and change.
  • Strategic and learning agility in a fast pace environment where both quick decision and strategy are required to succeed in the role.
  • Excellent communication skills with demonstrated interpersonal flexibility and strong team management skills
About the Team Our Regional Consumer Engagement team, a sub-pod of the Regional Growth team, is a small but mighty group based in Indonesia. Working alongside the Business Analytics, Sales, and Operations teams, we are in charge of analyzing the data we collect on our customer’s preferences and behaviors in order to better cater our products and services to their needs. For instance, since 2020, we’ve noticed that our customer’s behavior patterns have shifted predominantly towards food transactions, most likely because they are now ordering for their families keeping safe from COVID-19 at home. Additionally, they’re willing to spend more on GoPulsa and GoTagihan for internet needs, but are still willing to make a trip to the mall for necessities. Therefore, our team rolled out a promotion (we call it a “mission”) where one food transaction on GoFood would give them a free GoPulsa coupon, injected a promo code in POI malls, as well. In the past, our team has worked on projects surrounding offline marketing, including POI branding, local events, and amplifying HQ campaigns. Currently, amidst the pandemic, we’re focusing a large part of our efforts on the digital marketing space, rolling out online campaigns, missions like the one explained above, various subscription offers, and more user treatments that generate demand. Off hours, you’d probably find us battling it out in a video game or engrossed in a Netflix drama. Working from home has been a strange time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. We’re made up of yoga enthusiasts, food lovers, and movie fanatics. Once COVID subsides, we’re excited to travel freely through our city to try new food places again.

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Job Detail

  • Job Id
    82fd7d05987fc28d
  • Location
    Bandung
  • Company
    GO-JEK
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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