Baru IM Marketing Head

Date Posted: Posted8 hari yang lalu

Salary:

Jakarta

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Job Description

Résumé du poste

1. Plan and create the marketing communication asset to achieve the IMC(Integrated Marketing Communication) strategy.
2. Develop the execution strategy to ensure that the marketing communication asset is used organically and multi-dimensionally at all touch points.

Rôle et Responsabilités

1. [Creative production] Direct the ATL(Above The Line) and BTL(Below The Line) marketing asset production process in accordance with the company's brand strategy for effective IMC(Integrated Marketing Communication).

2. [Agency management] Lead the agencies to derive ideas that align with the communication strategy.

3. [Marketing asset execution] Approve the multi-dimensional execution strategy for ATL(Above The Line) and BTL(Below The Line) marketing activities which are different by each touch point.

4. [Gauging and analyzing communication impact] Control an efficient marketing budget by gauging the communication impact through before and after consumer research.

Skills and Qualifications

Leads Part in a smaller Line of Business with global breadth or in small subsidiaries and develops short-term & mid-term strategy
Works on issues that impact the success of business or addresses future concepts, products or technologies
Creates formal networks with key decision-makers and may serve as an external spokesperson for the organization
Regularly interacts with executives and/or major customers. Interactions may frequently involve special skills such as negotiating with customers or management or attempting to influence senior-level leaders regarding significant matters to the organization
In charge of development, coaching, evaluating team members within the part
Typically requires a minimum 14 years of related experience and a Bachelor's degree, or 12 years and a Master's degree, or a PhD with 9 years experience

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Job Detail

Job Id

862af94ed8901009
Location

Jakarta
Company

Samsung Electronics
Type

Private
Employment Status

Permanent
Positions

Available
Career Level

Experience
Gender

Male/Female