Date Posted:
Salary:
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Job Description

  • Devise comprehensive SMB external engagement strategy with clear acquisition targets, goals, and executional plan
  • Develop and maintain a clear understanding of current account pipeline segments, priorities, and gaps
  • Conduct ongoing external landscape analysis to identify key players, pertinent events and forums, etc. within the SMB space
  • Nurture relationships with high-potential external SMB partners (non-profits, industry associations, etc.) to explore collaborative engagement opportunities
  • Collaborate closely with Marketing, Events, Sales, PR/Comms, Public Policy, and other teams as appropriate to develop and launch our external SMB engagement activities and program
  • Lead engagement activities end-to-end, including developing project plans and timelines, coordinating deliverables from cross-functional partners, troubleshooting issues, etc.
  • Oversee the development of communications, logistics, and tracking systems needed to create impactful user experiences
  • Coordinate with Sales team colleagues to streamline and support progression of leads into sales pipeline
  • Develop framework to assess leads and funnel to appropriate engagement track to mitigate churn and nurture activation potential
  • Identify key engagement metrics and monitor across initiative life cycle with input and support from Analytics team
  • Report on initiative impact and develop recommendations for go-forward planning
  • At least 2 years of experience in digital marketing, have sufficient understanding of the overall advertising operations and strong understanding of the market
  • Experience owning and delivering quantitative targets
  • Project planning and execution experience
  • Demonstrated results working in highly cross-functional capacity
  • Ability to translate data into clear narratives, operational strategies, and recommendation
  • Comfort with ambiguity and demonstrated ability to creatively and effectively fill operational "white space" to drive result"
  • Experience prioritizing and managing tasks effectively within a fast-paced environment while maintaining strict attention to detail
  • Able to comfortably communicate in English with global counterparts
  • A genuine passion for small business
#LI-NH1

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Job Detail

  • Job Id
    8ae0bb9e5fe48979
  • Location
    id
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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