Job Description

Job: Brand, Marketing Primary Location: Asia-Indonesia-Jakarta Schedule: Full-time Employee Status: Permanent Posting Date: 10/Sep/2021, 1:59:00 AM Unposting Date: Ongoing About Standard Chartered We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East. To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good. We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base. The Role Responsibilities

Strategy

• Determine the Brand & Marketing strategies for the Indonesia, working closely with the Corporate Affairs and Brand & Marketing (CABM) Head, CPBB (Consumer, Priority, Business Banking) Head and Indonesia Client Business Head, ensuring alignment with the Group strategy
• Contribute to overall Brand & Marketing visions/priorities
• Work with the functions’ country/cluster Heads and Management Teams to manage and implement key projects and strategy changes across the Bank

Strategic Marketing & Marketing Communication Management

• Use consumer, competitor and research insights to provide thought leadership to formulation of marketing strategy that supports the Indonesia brand & marketing and business strategy
• Draw on research insights as an input to the Customer Value Proposition (each Client Segment Head owns their Customer Value Proposition)
• Develop, socialise and implement the annual marketing plan/calendar
• Project manage enterprise marketing campaigns and programs to include Global and Regional Sponsorships
• Drive digital marketing with the Product team using the existing digital platform – Straight to Bank
• Forecast, measure and report on all marketing activity results within agreed deadlines

Business

• Alignment to Country’s strategy, business’ strategies and priorities, whilst maintaining Group wide standards
• Lead the team to develop plans for Brand & Marketing disciplines, deliver quality activities to drive exceptional client and corporate level experience, backed up by well design actionable metrics that are used for future decision making.
• Deliver quality activities to drive exceptional client experiences - on plan, on budget and on time
• Drive digital strategy and effective use of digital platforms across the Bank
• Provide direction on leveraging research insights to develop Customer Value Propositions and Thought Leadership positions to Indonesia Management Teams, integrating them into Brand & Marketing plans
• Act as the consumer advocate, surface customer insights/needs in order to develop bundled product propositions with cross functional business teams
• Develop and own the country cross-sell and Products Per Customer (PPC) roadmap to meet near and long-term PPC targets
• Coordinate cross-functional teams to develop and execute product bundle/cross-sell initiatives
• Design and execute campaigns to meet segment/product needs
• Ensure functioning regular business review meetings with Segment Heads
• Lead and execute an integrated Customer Analytics that provides insight and realisation of segment, product and channel objectives.
• Manage end-to-end leads management process to ensure integration and coordination of activities across Product, Segment, Marketing, Risk and Relationship Managers teams to maximize business outcomes
• Drive and ensure that customer analytics are applied to strategic marketing plans that deliver sustainable growth
• Develop data briefs to provide meaningful customer insights
• Integrate the Brand strategy into the overall business strategy of the Bank working across Corporate Affairs and Brand & Marketing platforms, such as internal and external communication.
• Be a Brand Champion - ensure all segment and product campaigns live up to our Brand promise of Here for good while, at the same time, delivering committed business outcomes
• Lead the delivery of Marketing activities in a framework that ensure they are executed within the brand specifications (brand positioning, brand architecture) to reinforce the overall SCB brand positioning through consistency in tone, manner, look and feel. Drive brand awareness and consideration in the region and achieve targeted metric levels for the region.
• Monitor sponsorships and donations at a regional and country level to ensure they are consistent and appropriate for the Bank

Processes

• Ensure both functions follow their desk operating instructions
• Manage the KCSA and Operational Risk standards for the Brand and Marketing teams in the Indonesia Build in best practices to allow for solutions that are in line with the B&M strategy globally and partner with COEs within B&M and CA to make sure end to end alignment is in place.
• Proactively manage advertising and media agencies
• Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational efficiencies

People and Talent

• Work with the CABM Head to create a strong professional team of Marketing professionals
• Able to share and advice on best practices and emerging developments across the country/region
• Enhance leadership capability and creative a culture of talent development and empowerment in both functions. Champion capability and training requirements for the B&M teams
• Build in best practice to allow for solutions that are on message with the CA strategy globally and partner with COE’s within B&M to make sure end to end alignment is in place
• Assess and measure the team’s activities to ensure alignment with plans, forecasts and capacity models.

Risk Management

• Demonstrate shift towards anticipation of risk
• Provide leadership around Risk Management, both reputational and operational to ensure they are proactively identified and mitigated in country and all issues are timely reported/escalated in line with Group and local policies and procedures
• Provide leadership and co-ordination of issues and crisis communications to the functions at cluster and country levels
• Work with the Regional Head of Corporate Affairs and Regional Head of Communications to manage key projects and strategy changes that need to be communicated across the Bank.

Governance

• Accountability for the Brand & Marketing budgets and scorecards.
• Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the Regional Corporate Affairs and Brand & Marketing teams

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Lead the Corporate Affairs and Brand & Marketing regional team to achieve the outcomes set out in the Bank’s Conduct Principles: The Right Environment.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
• Provide leadership in Brand & Marketing to comply with the highest standards of regulatory and business conduct and practices as defined by internal and external requirements. Understand and ensure compliance with, in letter and spirit, all applicable laws, regulations and guidelines including those governing securities activities, company law, anti-money laundering, terrorist financing and sanctions; the Group’s policies and procedures; and the Group Code of Conduct. Take personal responsibility for understanding the risk and compliance requirements of the role. Effectively and collaboratively identify, escalate, mitigate and resolve risk and compliance matters.
• Embed the Group’s Values and Group Code of Conduct to ensure adherence with the highest standards of ethics. Comply with relevant policies, processes and regulations, as part of the culture. Lead by example by displaying exemplary conduct behaviours and take personal responsibility for:
• The conduct of individuals in Brand & Marketing, ensuring behaviours set out in the Group Code of Conduct are followed.
• Brand & Marketing achieving the outcomes set out in the Conduct Principals and Pillars.
• Both direct and indirect/dotted line managers are individually accountable to proactively communicate, collaborate and agree on the conduct ratings of employees.

Key Stakeholders

Internal - functional

• Head of Corporate Affairs and Brand & Marketing

Internal – regional and country level

• Cluster and Country CEOs
• Cluster and Country Client Business Heads
• Cluster and Country Functions Heads
• Segment teams
• Product teams

External

• Advertising agencies
• Media agencies
• Online partners
• Vendors and suppliers
• Network with regional peers in the industry and other sectors

Other Responsibilities

• Embed Here for good and Group’s brand and values in Corporate Affairs and Brand & Marketing team,
• Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.

As members of the Indonesia Management, Brand & Marketing Groups:

• Influence the Brand & Marketing strategy with Indonesia stakeholders, aligning it with Group standards
• Work cohesively with the functions’ COO to embed governance requirements within the cluster and country teams
• Collaborate with other members to ensure Group campaigns are relevant, timely and well planned for delivery across the network
• Identify areas spanning all Group members that can help drive relevant initiatives for the network

Our Ideal Candidate

Key Behaviours

• Ability to work with senior management to develop and roll out approved strategy.
• Influencing across of a culturally diverse team across functions and geographies without direct reporting line.
• Responsibility and perseverance.
• High standards of professional integrity.

Delegated Authorities:

• Delegated authority defined by SCB Group or SCB subsidiaries and Regulators.

Functional

• At least 15 years Brand & Marketing experience, preferably in the banking/financial services industry with an international context
• Relevant tertiary qualifications, preferably with MBA experience
• Strong business/product knowledge and sufficient expertise to command respect and credibility with senior stakeholders
• Strong analytics and portfolio management experience
• Strong digital marketing and communications experience

Talent, Skill & Knowledge

• Strategic acumen
• Conceptual thinking - able to structure and organise
• Execution orientation - able to execute and deliver results
• Service and customer centricity
• Leadership and change agent
• People management
• Influencing and networking
• Presentation and communication (written and speaking skills)
• Ability to manage in a geographically and culturally dispersed environment
• Experience in developing teams in diverse international organisations
• In-depth understanding of key business drivers, cultural, ethnic and religious conditions across geographies in order to translate global strategy in to effective local operations
• Excellent time management and working under tight deadlines

Apply now to join the Bank for those with big career ambitions.