Date Posted:
Salary:
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Job Description

Plan and execute all digital marketing, including SEO/SEM, marketing database, email marketing, social media and display advertising campaigns

Design, build and maintain our social media presence

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Bachelor’s Degree, preferably from Marketing,

Proven work experience for at least one year in the digital marketing field, preferably from e-commerce or B2B industry ( min 2 years )

Good Understanding Heavy Equipment industry and market (trading/ rental/ spare parts)

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Solid knowledge of analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, Hootsuite Pro, and Facebook Insights)

Skills and experience in creative content writing (script writer)

Experience in optimizing landing pages and user funnels

Experience in setting up and optimizing Google Ad words campaign

Strong analytical skills and data-driven thinking.

Up-to-date with the latest trends and best practices in online marketing and measurement

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Job Detail

  • Job Id
    979acfc4bebe8835
  • Location
    id
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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