Responsibilities
A senior brand manager is responsible for the marketing of a product or service in its entirety, from research and development through sales. He or she oversees the advertising for the product, directs the marketing research and manages distribution. Brand managers supervise all activities related to the brand; they are the key sources of information within the organization on the brand and on competitive products. Senior brand managers work closely with all internal departments and external suppliers involved in the sales and marketing of the product or service. It is ultimately the brand manager's responsibility to ensure the success of the brand. He or she oversees and is accountable for the product's financial performance.
Abilities
A senior product manager is in a position of responsibility and, as such, must be able to work independently and to make decisions that will affect others and the future of the brand. Being comfortable making public presentations is important, as is the ability to interact effectively with all levels of the organization. A senior product manager must be results-oriented and have demonstrated creativity through prior work.
Skills
Proficiency with word processing, spreadsheet and presentation software is required for a senior product manager. Familiarity with data related to the specific industry will also be required. An in-depth understanding of marketing and advertising is essential.
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