Learning Product

Date Posted: Posted30+ hari yang lalu
Salary:
Jakarta

Job Description

About LingoAce

Established in 2017, LingoAce is a Singapore-based global education technology company and leading Mandarin Chinese language learning platform, offering an immersive language learning experience tailored to meet the needs of learners aged three to 15 years old, across a range of language proficiency levels and diverse cultural backgrounds. A committed partner to both young learners and their parents, LingoAce harnesses the capabilities of passionate teachers along with research-backed digital content, featuring animation, gamification and AI, to effectively deliver authentic and interactive online Chinese language lessons.

By nurturing the next generation of confident multi-lingual communicators, LingoAce aims to broaden their horizons and unlock future opportunities for these students. With a team of more than 1,300 LingoAcers, 4,000 certified teachers currently, and offices in the U.S., Southeast Asia and China, LingoAce serves students across 100 countries and regions. We have also recently closed our Series C and B funding rounds, with a total of $180 million raised to date. Some of our great partners and backers include: Sequoia Capital India, Owl Ventures, Tiger Global, Shunwei Capital, SWC Global & Decent Capital.

Our Mission

LingoAce’s mission is to enrich every learning moment for the modern young learner through technology, greater immersion and enjoyment in language learning.


The Role

We are looking for a Product Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies. Your goal will be to develop and implement the most profitable plans to position and promote our products.


Responsibilities

  • Translate technical details into benefits for the user
  • Follow and analyze market trends to position products
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with various teams (design, content, acquisition, product, sales) to implement marketing strategies
  • Test marketing product features, releases and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements

  • Proven experience as a Product Marketing Manager (min. 3 years), Brand Manager or similar role
  • Background in the field of education is a plus
  • Experience in market analysis and
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Excellent communication skills
  • Keen eye for detail
  • Creativity
  • Analytical mind and strong quantitative skills
  • BSc/BA in Marketing, Communications or similar field

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Job Detail

  • Job Id
    a40182b80ab3709d
  • Location
    Jakarta
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

Contact

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