Baru Head of Performance Marketing

Date Posted: Posted7 hari yang lalu
Salary:
Jakarta
Apply Now Whatsapp to Friend Save This Job

Job Description

SMDV is a tech-focused Venture Capital that partners with entrepreneurs building exceptional technology companies that aim to change the landscape in Indonesia and the region. We are currently hiring for one of our Portfolio companies.

We are looking for a Head of Performance Marketing that will be Responsible for:

Work with closely with CMO and CEO to drive marketing strategy.

Drive revenue, achieve targeted ROI and maintain positive KPI trends; Determine Daily, Weekly, monthly, and quarterly and annual revenue forecasts and budgets.

Evaluate KPIs of all marketing channels (display, video, retargeting, in-app marketing, referring partners, social, email, SEM, SEO, etc.) by channel Dine-in, TakeAway and Delivery and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend.

Evaluate Search marketing and optimizing keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, negative keywords, etc.

Working closely with media agency to achieve objectives.

Plan Push Notification, SMS and email-marketing calendar and in close cooperation with CRM Marketing. Measure results and ROI of these campaigns. Build an email-target database and define opportunities to grow the size of the database.

Work with the Brand, Product & Channel Marketing team to create aligned consumer communications across all channels (Online, offline, in-store) and to ensure both strong commercial and consistent brand messages.

Work with the IT & Tech team on web-commerce & app campaign calendars, detailing the timelines of tactical promotions, along with other campaigns.

Website optimization: Define opportunities on site (structure) and content to drive Search Engine Optimization

Deliver clear, concise and reliable reporting on all activities to BOD & key stakeholders.
Bachelor in Marketing, Communications, Advertising or related field (or equivalent commercial experience) with 5 years in ecommerce retail experience, either on media agency or client side.

Detailed understanding/knowledge of Organic Search (required), Paid Search (required), sales conversion (required), promotions, loyalty programs, etc.

Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Search Ads etc.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

Have a good understanding of MMP, Google Analytics, AppAnnie, Firebase, Google Tag Manager etc.

Strong analytical skills and data-driven thinking.

Highly motivated, open-minded and able to work on fast-paced environment.

Up-to-date with the latest trends and best practices in online marketing and measurement.

Get used to working with huge amount of data and able to perform spreadsheets-based formula to translate campaign data to actionable insights.

Related Jobs

Job Detail

  • Job Id
    a4e00e0cf94941c9
  • Location
    Jakarta
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

Contact

Sponsored by

https://halokerja.id connects jobseekers and recruiters by accurately matching candidate profiles to the relevant job openings through an advanced 2-way matching technology. While most job portals only focus on getting candidates the next job, Shine focuses on the entire career growth of candidates.

Quick Links
Jobs By Industry
Latest Job
Copyright © 2026 halokerja.id . All Rights Reserved.