Grab For Good Marketing Manager

Date Posted: Posted30+ hari yang lalu
Salary:
Grab
Jakarta
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Job Description

Job Description: Life at Grab: At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia. Get to know the team Grab For Good Marketing is part of the marketing team responsible for the activities to build Grab brand love through the marketing activities related to sustainability programs (i.e: environmental or social impact programs). The main objective for the activities related to Grab For Good is commitment from Grab to empower more people and communities to get important access through technology. The activities of empowering small micro businesses, supporting least digital people, building programs to sustain the green environment, supporting government programs for covid vaccinations are some of the programs run by Grab For Good marketing team. Get to know the role We are hiring for an experienced marketer to be part of the Indonesia marketing team for the Grab For Good marketing. You’ll be responsible for building the Grab brand through various activities and engaging with various stakeholders including government people or other companies through partnership programs. The Day-to-Day Activities
  • Build marketing plan for Grab For Good programs including (but not limited to) define what is the priority programs, who will be the right audience, who will be stakeholders, how to approach them and select the right media and messages to amplify the programs
  • Communication with all stakeholders (both internal and external company) to find synergy on building programs and action plans
  • Create specific campaign to accelerate the program performance, monitor the execution until make the post mortem report to evaluate the campaign to find the improvement for another campaign
  • Execute all marketing communications including paid media and own media channels
  • Combine performance marketing with offline events as part of an integrated effort
  • Develop marketing materials such as videos, key visual and electronic direct mail (eDMs), craft marketing messages and track campaign performance
  • Monitor budgets for each and every country across the region, with overall accountability for growth, marketing efficiency and return on investment (ROI)
The Must-Haves
  • Bachelor’s degree from a top-tier university
  • Entrepreneurial self-starter who can create their own structure and drive the team forward
  • Integrated marketer who understand digital marketing and partnership program
  • Has strong creative mindset and expert in social media marketing
  • More than 5 years’ experience in a brand marketing, has background working in creative / social media agencies will be plus points
  • Strong people skills, including proven experience in working with multiple stakeholders
We recognize that with these individual attributes come different workplace challenges, and we will work with Grabbers to address them in our journey towards creating inclusion at Grab for all Grabbers. About Grab Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries. Join us today to drive Southeast Asia forward, together.

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Job Detail

  • Job Id
    a543b4a2a689dedd
  • Location
    Jakarta
  • Company
    Grab
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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