Position Summary
1. Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy.Role and Responsibilities
1. [Communication strategy setting] Participate in the environment analysis of market, competitor and product and conduct competitor benchmarking required for setting communication strategy.
2. [Campaign planning] Participate in the creative concept planning of multi-dimensional campaigns that touch various consumer touch points.
3. [Brand strategy development] Participate in the market research and benchmarking of the strategies and naming status of competitors that are needed for developing brand strategies.
Skills and Qualifications
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