Baru Brand Activation Executive

Baru Brand Activation Executive - Transport

Date Posted: Hari Ini

Salary:

Jakarta

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Job Description

About the Role
If you’re looking to be a part of a dynamic, highly-analytical team and an opportunity to dive deep into projects surrounding brand experiences, look no further. As our Brand Activation Executive for Transport Marketing, you’ll take the wheel in building customer experience for Gojek Transport services. Along with planning for offline branding strategy, you will be in charge of developing partnership schemes and POI (Point of Interest) selection based on the current performance and growth opportunity. Working closely with the Marketing Planning, Marketing Communications, Research, Product Development team, you will get to align on the strategies and action plan tailored to each city and initiatives. The cherry on top: you’ll get to be a part of a team that works to leverage brand awareness and visibility, as well as contribute towards the growth of the business in driving the transaction uplift.

What You Will Do
Assist Brand Experience Manager in the process of planning, development and improvement for all POI related activities and initiatives
Collaborate with the marketing communications and marketing planning team to create a holistic program for POI to increase transactions and generate new users
Conduct regular research & surveys as part of project/initiative assessments along with the marketing research team
Monitor competitor activities to get insight on the current competitive landscape and create action plans based on market needs
Support Instant Booking deployment and maintenance, including regular communication with the Product Development team
Provide regular tracking for POI acquisition, budget spending, and other projects & initiatives progress
Generate monthly reports for POI performance and Instant Booking analysis

What You Will Need
Bachelor degree in Marketing or related majors, with min. 1 year experience in handling brand/consumer marketing
Familiar with all brand marketing related activities and its initiatives, preferably with previous experience in consumer marketing / insight, or similar role
Excellent communicator with good project management skills
Strong analytical skills and critical thinking with good balance between planning and execution
About the Team
POI & Activation is a family of 3 based in Jakarta. We are responsible for overseeing and delivering improvements for Gojek Transport consumer experience. It’s our job to ensure that we maintain Gojek domination and leadership amidst competition through brand visibility and activations. One of the biggest challenges we had to face is fierce competition where we are running head to head with the competition. We eventually resolved it by consistent improvement and innovation, supported by solid teamwork with other related departments. Currently, we’re busy at work on various projects, including one about activating our existing POIs to bring more impact towards transaction and user growth.
We’re a tight-knit group who are bonded by two things: bring ease to daily consumer mobility needs, and Gotong Royong spirit (communal effort) where we value teamwork at most . We’d be stoked to have somebody with the same spirit and value join the fam!

About Us
Gojek is a Super App. It’s one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and dozen other products. It is Indonesia’s first and only decacorn. It's also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'
Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business and MSMEs.
As of 2021, Gojek processed more than $9 billion annualised gross transaction value across all markets where it operates - in Singapore, Thailand, Vietnam and Indonesia. We have the largest food delivery product in Asia, (outside of China), and the largest payments wallet in Southeast Asia.
Our investors include Google, Facebook, PayPal, Sequoia Capital, Tencent Holdings among others.
Gojek is committed to building a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.

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Job Detail

Job Id

aa77fe42f9b6dd57
Location

Jakarta
Company

GO-JEK
Type

Private
Employment Status

Permanent
Positions

Available
Career Level

Experience
Gender

Male/Female