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Job Description

Overview of job

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an KOL Management Lead. The role will be responsible to drive the development of content/influencer marketing business as a form of service or product for clients as well as a tool to support the growth of digital business for GroupM agencies.


Reporting of the role

This role reports to the INCA Lead part of GroupM


3 best things about the job:

  • Lead KOL management team that has the largest spending in influencer marketing in Indonesia opening opportunities for unique partnerships
  • Access to unparalleled tech including our homegrown technology (INCATech) and lead direct influencer management practice in APAC
  • Access to a large set of international clients from groupm portfolio across all verticals


3 best things about the job:

  • Get to work with and learn from different people in different agencies
  • Independency - The freedom to build and structure your own division according to your long-term goal
  • Always evolving technology and tools + GroupM allows access to best digital research tool in the industry


Measures of success


In three months:

  • Lead and manage the KOL Management team to deliver timely and good quality KOL Planning, Implementation and report for clients and agencies
  • Review current data partners/ vendors and propose new partnership plan
  • Analysing the effectiveness of direct influencer spending and propose a strategy to optimise supply across clients
  • Be proficient on usage of all our tech for influencer selection and operation (content approval, boosting, live reporting)
  • Develop a plan to achieve your KPI


In six months, you would have:

  • Implemented new partners/vendor strategy to drive competitive benefit for new pitch and increased INCA/Groupm profitability
  • Implemented new direct supply strategy with established relationship with selected KOL and special deals to drive competitive benefit for new pitch and increased INCA/Groupm profitability
  • Implemented and put into operations 2 new services (nano & boosting) in collaboration with country lead and MD
  • Established good relation with internal and external stakeholders
  • Educated team about INCA tech usage and the advantage of it


  • Would remove those 3:
  • Build a good relationship with priority KOL
  • Manage to have a good deal with the priority KOL
  • Propose a new standardization output of KOL Management by using INCA tools


In 12 months:

  • Be identified as the indispensable player in the industry for brand partnership
  • Recognised as a thought leader on influencer practice across APAC and established at least 2 cases studies with support of country lead and MD
  • Identify the progress of effectiveness of direct influencer spending/cost
  • Structure and manage the team to reach your department goal
  • Oversee and train KOL Management team to develop core competencies
  • Establish good solid relationship between departments and between agencies


Responsibilities of the role:

  • Assume ownership of the campaign or project related with influencer marketing.
  • Identify, develop and drive long-term strategies based on fact-based analyses
  • Determined scope of work for a project and deliverables
  • Determined the effectiveness of Influencer cost
  • Provide updates to the executive teams
  • Support Account Management and Agencies Strategic Planning process during pitches or annual recommendation

What you will need:

  • Bachelor’s degree preferred
  • 5+ years relevant experience in advertising agency, PR agency, social media agency or influencer marketing agency.
  • Strong analytical skills and possess a strong ability to turn data into actionable insights
  • Have a good understanding of Influencer marketing ecosystem
  • Have a good understanding of how to develop insights for consumer, trends, industry and competition
  • Have a good understanding of the digital marketing industry and social media technology.
  • Able to lead a team or a business unit and work with minimum supervision.
  • Able to read, write and speak in English effectively
  • Able to work in a highly multicultural environment
  • Ability to communicate effectively at all levels

More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm


About Indonesia

With a population of 260 million, Indonesia is one of the fastest growing and most dynamic markets in the world. With an increase in consumer disposable income, Indonesia is now firmly on the radar for multi-national companies seeking to invest in emerging markets.

Whilst the Indonesian media landscape is still dominated by terrestrial TV with 65% of all advertising spend, digital media is now poised to go through a period of exponential growth. There are around 170 million internet users in Indonesia and more than 70% of them are accessing the web via mobile. The opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.

We're looking for creative and diligent people to join us on this exciting journey of transformation. We're ready to create impactful solutions for media challenges, shaping the next era of media with our diverse and passionate team.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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Job Detail

  • Job Id
    b894053aff27bae3
  • Location
    id
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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