This role provides an opportunity to be involved in developing marketing strategies for the product franchise team and ensure effective implementation of these strategies in the field. It also involves mobilizing the force that will integrate both marketing and sales initiatives to achieve optimum results while serving as a link between the team and the available resources within the organization to support the achievement of business goals and objectives they have set for their team. Ongoing development and motivation of the team and aligning them to our core values will also be a part of this role.
This role will provide overall business directions and leadership in a product franchise based on the goals.
Roles and Responsibilities
Provide overall business strategy and direction for the product franchise
Accountabilities for P&L
Delivery of committed targets for the franchise
Analyzing business opportunities present in the market for the product franchise, capitalizing these opportunities to grow the franchise
Getting involved in the formulation of the BU’s long-range and integrated operations planning
Setting broad directions for marketing programs and salesforce implementation of these programs
Ensure optimum allocation and utilization of resources
Monitoring the product franchise’s expenditures versus budget; approves planned franchise expenses
Analyzing sales and market share data at the franchise unit level to develop plans that will maximize sales
Making recommendations for adequate resourcing of major marketing programs and core initiatives
Ensuring return on investment
Improve and align the performance of individuals and teams
Conducting regular performance discussions with direct reports and ensures this happens in all levels
Holding regular business review meetings with the team
Communicating organizational goals, objectives and policies to the members of the team
Ensuring the success implementation of career planning and development at business unit level; participates in assessments for promotion of PMR (Professional Medical Representative)
Ensuring team synergy and motivation within the business unit (eg., by undertaking team development programs)
Working with Business Effectiveness team to build functional competencies of team, identification and delivery of training and development requirements; ensures successful transfer and application of newly learned skills at the workplace
Ensuring optimal hiring standards are maintained in the recruitment of all members, including PMs, SMs and PMRs.
Drive the company policies and standards within the franchise and business unit and metes appropriate corrective measures where necessary
Drive the implementation of market, product and service strategy
Ensuring alignment of all field force promotional activities with marketing strategies
Monitoring the high-level implementation and effectiveness of promotional activities
Ensuring that marketing programs are responsive to customer needs and the changing market landscape
Tailoring implementation of programs to seize identified opportunities and to address needs
Lead the development of marketing strategies for the franchise
Analyzing the marketplace and identifying opportunities and potential for the franchise
Using the data to develop broad marketing directions and strategies for the franchise and for the different products
Acquiring the necessary resources to implement these strategies
Leading digital marketing & consumer activation for the franchise
Working Relationship
External
Key Opinion Leaders
Public sector decision makers
Customers – Physicians
Internal
Regional/Global Franchise
Medical & Regulatory Affairs
Group Support Function Lead (Finance, Legal, IT, HR)
Market Access, Communication & Government Relations
Commercial Operations
Strategic Alliance
Education :
A degree in Business (Sales/Marketing) or relevant subject or fields
Experience:
At least 5-7 years Sales and Marketing experience in pharmaceutical/ healthcare industry, vaccines experience preferred
Strong strategic mindset and result driven
Strong people management & planning skills
Growth Mindset and positive attitude
Strong customer focus, team and relationship building skills
Digital Marketing & Consumer activation experience is preferable
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Who we are …
We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
RegularRelocation:
No relocationVISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Shift:
Valid Driving License:
Hazardous Material(s):
Requisition ID:R160774