Date Posted:
Salary:
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Job Description

This role is to manage the overall Ralali brand identity, brand narrative and Go to Market Strategy and execution for Ralali brand campaigns liaising with many cross functional teams. As a Head of Brand Marketing, you will be responsible bring to life the Ralali brand, voice, values and mission.

What You Will Do:

  • Think big and set strategy and goals that align to company business goals
  • Set the brand narrative, strategy and go to market plans that align with company voice, values, and mission on social impact.
  • Own the Objectives and Key Results for the function, and ensure the team meets its targets.
  • Plan and execute initiatives for driving user acquisition and retention. Create a scalable, cost-efficient and original marketing direction for the company.
  • Drive campaigns programs, initiatives, and other related announcements..
  • Manage the marketing team including coaching and developing existing members.
  • Actively collaborate across function & streams as needed.
  • Optimize & redefine feature adoption to improve user experience.
  • Effectively utilize data and analytics at the customer level to gain a better understanding of their usage behaviors, including impacts of current marketing and growth strategies.
  • Determine and maintain the proper metrics for tracking current and future growth experiments.

Requirements:

  • 5 - 10 years of overall experience in digital marketing, brand management, advertising, and other related fields.
  • Good at data & market research and you’re strong at integrating this information into your marketing strategies.
  • Passionate about building a brand by creating genuine and authentic customer relationships.
  • Great collaborator and are able to distill complex plans into clear and actionable tasks.
  • Strong project management and ability to manage multiple campaigns with eyes on details without losing sights of the big picture.
  • Have an interest in startup and be willing to learn about the industry.

Job Status: Senior/Lead

Job Type: Full-time

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Job Detail

  • Job Id
    caabdbff69c41f1a
  • Location
    id
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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