Plan and execute display advertising campaigns including GDN, YT, UAC, DV360, Facebook Ads, & any other digital channels.
Measure and report performance of all display marketing campaigns,and assess against goals(sessions, transactions, revenue, ROAS, new buyers, app installs, CPS, CPO & CPI).
Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests.
Instrument conversion points and optimize user funnels.
Collaborate with Google and other vendor partners to improve the performances.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Job Requirements:
Bachelor’s Degree with a plus in Marketing, IT or any related field.
Minimum 1+ years of experience in related fields.
Strong understanding of Google Analytics, Facebook Ads and Google Ads.
Proven track record of successfully managing display campaigns.
Flexibility in adapting to new technologies and environments.
Having Google Analytics Certifications, Facebook Ads & Google Ads Certification will be a plus.