ICBP - Dairy
Marketing
Location : Ciracas, Jakarta Timur Valid until : 11 Jul 2022Job Requirement
1. Have at least 5 years marketing experience in leading FMCG companies
2. Preferably have 2-3 years of experience in the same position as Brand Manager
3. Exposure to Dairy/Food industry or FMCG and its competitive dynamics
4. Experienced in handling more than 2 brands / product category
5. Involved in development of communication strategy (ATL, BTL, Digital)
6. Knowledgeable in managing strategy & implementation to both consumer & customer (food service/UMKM)
7. Experienced in New Development Product/Innovation (planning & execution)
8. Good in number and has the ability to analyze data & specific market information while recommending business action steps
9. Well spoken and written in English
10. A highly motivated person, able to work in a fast paced environment that is continually changing
Job Description
1. Be the Person in Charge of the Brand (Sweetened Condensed Milk) in the Business to Plan, Deliver and Improve
2. Develop Strategy, Promote Brand Growth, Implementing Plans and Drives Volume
3. Manage all aspects of the brand: consumer insight, advertising development, media planning, digital planning consumer & trade promotion, market research, product development (NPD & Launch), pricing, S&OP forecasting, financial mix, and P&L management
4. Drives New Development Product or Innovation Projects
5. Act as Project Leader within the Cross-Functions Projects, Company and outside Third Parties
6. Monitor the P&L and exploit Product/Marketing Plans to enhance the P&L
7. Work closely with Sales Team, Food Service and R&D.
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