Job Description
The Marketing Assistant Manager / Manager will be responsible for all aspects of marketing of airasia Super App for the flights & all other Line-of-Businesses (LOBs) assigned. This includes the development of airasia Super App LOBs within the relevant market assigned. He/she will also be responsible for promoting airasia Super App's products & portfolios assigned to them.
Reporting to the assigned HOD - the Marketing personnel will manage marketing initiatives, partnerships, distribution and market development activities for the assigned LOBs and projects with the related markets of airasia Super App.
Responsibilities
To ensure healthy performance for all products assigned & strive to achieve agreed goals
Responsible for overall marketing, project management & market development activities for assigned portfolios
Creation, development and successful execution & success measurements of marketing strategies using data tools & resources provided
Opportunity to lead and manage a marketing executive while working on your own portfolio
Management of relationships with marketing partners that includes media agency, tourism partners and other business partners, externally & internally
Using creative/ effective channels to maximize promotional opportunities for airasia Super App in a cost-efficient manner, building a consistent level of "buzz" around the brand, driving conversion & bookings for the business
Acting as a Brand Ambassador for AirAsia - building on the awareness of airasia Super App as a global brand in the travel & e-commerce space
Desired skills & Experience:
Bachelor’s degree, Advanced Diploma or Diploma in Business Administration, Marketing, Mass Communication, Advertising or related discipline
At least 4 years working experience
Proficient in English. Additional language is an Advantage.
Strong understanding of e-commerce and usage of social media
Excellent verbal and written communication skills with the ability to foster collaboration & goodwill between different teams
Excellent analytical skills and ability to understand data, campaign performance and business financials
Ability to manage multiple projects, both tactical and strategic in nature - achieving both time and budgetary deadlines
Ability to work & be resourceful in a fast-pace environment
Ability to be agile and adaptable to change
A team player yet able to work independently
Have basic knowledge of market & consumer trends
Demonstrable passion for travel in general and with Asia in particular
Experience in working with government officials / high ranking persons is a bonus
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be the best. We committed to creating a diverse work environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position-specific.
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