Tinkerlust is a fashion e-commerce company that is committed to providing women the best selection of affordable fashion choices. We’re looking for an energetic individual to lead our marketing efforts. This position is responsible to develop and implement strategic plans to attract new customers and retain existing ones. He/she will create monthly campaigns based on agreed KPIs and will be in charge of all marketing channels including offline and online campaigns, partnerships, and media. Additionally, this position must focus on developing Tinkerlust's profit and loss performance, image, and positioning compared to competitors.
Job Description: Plan, develop, and direct marketing efforts for the company and for new or existing products/services to increase the value, performance, branding, and image.
Manage customer acquisition cost with a clear understanding of drivers in order to scale marketing
Set Objectives Key Results of the marketing division for the next 3 months, identifying short-term/long-term issues that must be addressed, setting new effective and efficient strategies and course of actions, and implementing directives
Create innovative marketing campaigns and content to increase awareness for Tinkerlust’s potential segment
Oversee the implementation of marketing strategy and collaborate with the team to accomplish related results as needed and ensure marketing effectiveness
Maintain marketing staff by recruiting, selecting, orienting, and training employees &interns
Create new strategies to acquire new featured sellers on board and boost website session
Create innovative plans & develop strategies for social media content to increase brand awareness and increase social media engagement (Instagram posts and instastories & Youtube)
Manage public relations and communications to improve Tinkerlust’s brand equity
Social Media
Manage and improve the organization’s social media presence
Create innovative plans & develop strategies for social media content to increase brand awareness and increase social media engagement (Instagram posts and instastories & Youtube)
Events & Partnership
Monitor and manage event budgets
In charge of development, production, and delivery of projects from proposal right up to delivery
Set, communicate, maintain timelines and priorities to team members, division and parties involved
Contact, conduct meetings and negotiate with international and local brands, draw up MOU and partnership agreements and secure these agreements
Create a report on the effectiveness of marketing campaigns/events using predetermined KPIs and provide necessary recommendations for future campaigns/events
Community & Influencer
Organize and participate in events to build community and boost brand awareness
Maintain relationships with premium influencers
Create new strategies to acquire new featured sellers on board and boost website session
Leverage or build relationships with the industry stakeholders in the fashion industry
Manage public relations and communications to improve Tinkerlust’s brand equity
At least 5 years experience working in the Marketing field
Minimum 3-years of experience in leading the Marketing team
Bachelor’s degree in Business Discipline
Experienced working in e-commerce
Experienced in managing luxury brands
Deep passion for startups, entrepreneurship, and fashion
Hustler and able to drive company growth
Understand startup scaling and able to identify pain points in growth efforts
Able to quickly come up with and execute growth hypotheses
Memiliki pengalaman 1-2tahun di garment lebih diutamakan.
Setting potongan yang sudah di cutting sesuai dengan PO.
Diutamakan yang berdomisili Denpasar, Bali.
Assists in keeping the kitchen area clean and sanitary.
Female / Male age between 20 â 28 years old.
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