Responsibilities / Introduction
1. Responsible for Indonesia market digital and media strategy by media investment optimization to maximize digital impression to build up brand awareness and e-Commerce traffic and sales.
2. Responsible for e-Commerce marketplaces establishment, TP agency management and digital media plan development & implementation, including: e-Commerce marketplaces stores opening, e-content development, assortment management, rating & review management and search. Adapt brand communication into digital content and communicate by digital vehicles.
3. Responsible for the digital social media plan development and implementation with clear KPI, including Facebook, Instagram, Youtube and TikTok.
4. Responsible for the e-Commerce peak window plan development and implementation to ensure the brand sufficient exposure, brand building and sales maximization, including: media investment, traffic drive, promotion and brand communication etc.
5. Responsible for Indonesia market digital budget planning and expense management.
6. Other work assign by Superior
Requirement