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Job Description

You will have the front-seat experience and exposure in impacting women across the country by the awareness you will be initiating through influencers, media, and community events. The role will be the liaison for KOL, external media partners, brand partnerships, as well as internal cross-functional teams and focused on best practices and needs across deliverables. Reporting to Senior Marketing Executive (PR & Community) and working closely with the Indonesia and HQ Brand team, you will play a pivotal role for Love, Bonito’s growth and market expansion through owning the mindshare of women across Indonesia.

Main Responsibilities

Media

  • Collaborate with HQ team to build internal and external strategic communications plan to amplify Love, Bonito vision and mission and raise brand awareness in Indonesia.
  • Build meaningful copywriting and press releases for media coverage.
  • Foster genuine and lasting relationships with the media.
  • Collaborate with the Creative team to develop PR Kits whenever necessary.
  • Plan, execute, and lead media events and conduct post-mortem review.

Influencer & Community

  • Build data-driven innovation to constantly grow LB to be the top-of-mind brand.
  • Build a holistic influencer strategy which includes product seeding KPI, new influencers to work with, and engagement those influencers can bring in.
  • Conduct market research and new market / geographical penetration through influencers, events, and partnerships.
  • Foster genuine and lasting relationships with media/ stylist/KOLs from national to local-city reach from digital-to-traditional corporations/ individuals.
  • Initiate relevant brand partnerships to increase brand awareness.
  • Collaborate with relevant stakeholders to plan and execute community initiatives through driving online or offline events (including but not limited to press events/previews, influencer networking sessions, and VIP events), workshops and meetups to engage Love, Bonito women and promote Love, Bonito brand values to existing customer base and prospects.
  • Copywriting for all marketing collaterals: press releases, letters, email, etc.

What You Shoud Be

  • A passion and genuine love for people.
  • A passion for all things marketing, be it content or analytics.
  • A fast learner, possesses strong events management skills.
  • A self-starter, proactive, and hands-on approach. Get it done right and fast!
  • Exceptional interpersonal, communication, and presentation skills to influence the community and internal stakeholders.
  • A team player, flexible, and able to adapt to changes.
  • Ability to think both strategically and tactically with exceptional attention to detail.
  • Strong project management, events planning, and execution abilities.
  • Creative and discerning in coming up with ideas / initiatives for the community that they will enjoy.
  • A fun, energetic, and charismatic personality.
  • Ability to manage multiple projects and work in a fast-paced environment.

Requirements & Experiences

  • Bachelor’s Degree in marketing, public relations, communications, or related studies.
  • 1-2 years working in Marketing, PR, communication, advertising, or other similar roles.
  • Preferably female & advocate of the female voice.
  • Experience in industry such as E-commerce / Marketplace / Brand / Advertising Agencies and proficiency in Microsoft Excel will be a plus.
  • Great copywriting skills both in English and Bahasa Indonesia.
  • Experience in project management.

Job Summary

Job Level

Executive

Job Category

Marketing

Opening

1 Slot

Min. Educational Background

Bachelor's Degree / S1

Salary

Negotiable

Recruitment Type

Fulltime

Office Address

Jl. Minangkabau No.17a, RT.6/RW.8, Ps. Manggis, Setiabudi South Jakarta City, Jakarta 12970, Indonesia Phone: +62 21 - 228 330 10

About Love, Bonito

We pride ourselves as the best and largest vertically integrated, omni-channel women’s fashion brand in the region. Founded in 2010, we’ve grown to 150 people strong, proudly headquartered in Singapore with country offices in Indonesia and Malaysia and an omni-channel presence across these 3 markets. In addition to our retail franchise in Cambodia, we ship internationally to 15 markets (Hong Kong, China, Philippines and Australia, New Zealand, US, Canada, Macau, Japan, Korea, Vietnam, Thailand, Myanmar, Cambodia & Brunei).

We are taking our definition of new female retail global, with our sights set on becoming the most thoughtful brand for the everyday woman.
How to apply? You can send your CV to

  • Email

    careers.id@lovebonito.com

  • Subject

    Marketing Executive (PR & Community) - Your name

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Job Detail

  • Job Id
    f23cb39904beb01f
  • Location
    id
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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