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Job Description

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter. Job Description: The Shopper Marketer is responsible for developing and executing customer marketing plan in line with customer strategy and aligned to divisional strategy/priorities. The incumbent will report to the Shopper Marketing Lead for Indonesia & Philippines. Job Responsibilities:
  • Deep-dive and understand Customer Strategy including customer shoppers, financial metrics, space management principles and communication channels/ecosystem.
  • Develop a solid understanding of category performance in customer including 3M share vs competitors.
  • Collaborate with Channel Sales teams to formulate Customer Plans/ JBP including NPI, Range Reviews, Demand Generation.
  • Use customer and shopper insights/data to drive retailer ranging, planogram, merchandising and online ranging decisions.
  • Manage country advertising and merchandising budget aligned with area to execute customer demand generation programs.
  • Develop and implement customer range reviews to win the shelf and drive area portfolio strategy.
  • Develop NPI launch plans and drive demand generation programs to achieve OP target.
  • Lead the creation, execution and measurement of Customer marketing plan including media and communications, digital, in-store displays and promotional calendar.
  • Build relationships with key customers including marketing and digital teams.
  • Ensure compliance of brand guidelines and in-store experience guidelines in executing customer programs.
  • Manage MDF programs including budget management in partnership with sales team.
  • Undertake analysis on marketing initiatives and ROI and makes recommendations for future optimization. Evaluates the financial viability of various marketing tactics including promotions and displays.
  • Manage Merchandising and Activations Agency responsible in manpower deployment.
  • Create training programs for merchandisers and brand ambassadors
  • Implement below-the-line merchandising and promotions, activity reports and post activity evaluation.
  • Manage merchandising budget through appropriate allocation, accurate projection, complete and on-time actualization.
  • Create monthly reports on retail measurement standards.

Required Experience/Qualification:
  • Bachelor’s degree or higher from an accredited university
  • Has at least 5 years of relevant work experience, with at least 1 year of experience as a Trade Marketer/Shopper Marketer in the FMCG industry
  • Experienced in creating promotional activities in the retail channel
  • Experienced in leading third-party merchandising agency in the execution and monitoring of retail performance standards and programs
  • Experienced in budget management of third-party agencies
  • Independent and a strategic thinker, who is able to make solid business decisions
  • Strong ability to analyze and apply data to drive strategy and sales
  • Strong interpersonal and presentation skills for interacting with team members, customers, and division management
  • Excellent written and verbal communication skills, in the English language
  • A collaborative team player, with a positive attitude and strong work ethics
#LI-DNI Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M. Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work. Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly. 3M Global Terms of Use and Privacy Statement
Carefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms.

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Job Detail

  • Job Id
    f33e1d96546a1cdd
  • Location
    id
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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