Product Marketing Manager, Consumer Lending - Financial Serv...

Date Posted: Posted30+ hari yang lalu
Salary:
GO-JEK
Jakarta
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Job Description

About the Role
As a Product Marketing Manager, you will shape the strategy needed to accelerate the growth of GoTo Financial Consumer Lending's product acceptance in various stakeholders. You’ll handle end-to-end marketing initiatives, from analyzing consumer behavior, select marketing, target and position until managing the cost of the marketing campaigns & promotions, create campaign & creative briefs, in order to successfully execute the Go-To-Market strategy. Throughout this exciting experience, you’ll build relationships with internal and external stakeholders, from product, brand, research, and operation team, leading the platform development organization to meet the fast-paced nature of the financial technology industry.


What You Will Do

  • Work closely with the business squad leads, product, partnership and Business Development, and research team on building & implementing Go-to-Market strategy for a consumer financial service platform
  • Evaluate, track, improve and optimize existing product features to maximize the adoption rate by redefining the target audience, marketing communications and branding, promotions, and channel distribution
  • Optimize & redefine feature adoption to improve user experience together with Product Manager, UX team, Growth Lead, Consumer Risk & Research
  • Actively collaborate across function & streams (Business Intelligence, Marketing Analytics, CRM, Performance Marketing, Social Media, Creative, Growth Ops, Consumer PR, Corporate Affair, CCU, and Product Manager) on campaign end to end planning, execution, campaign briefs, monitoring, & report
  • Identify the most suitable marketing channels and target segment for each marketing initiative to manage user communications through targeted channels such as CRM (in-app channels), paid social media, or offline media
  • Manage RPL & Marketing spend as per budget, to achieve OKR efficiently
  • Liaise and become product marketer representatives for all business stakeholders contact points

What You Will Need

  • At least 3 years working experience as a product marketing/ brand manager, experience working with digital and fintech companies is required
  • Strong project management skill to manage complex projects; also can manage and prioritize multiple internal and external stakeholders
  • Strong verbal and written communication skills in Bahasa Indonesia and English
  • Strong analytical thinking and data analytics ability
  • Proficiency in Ms. Excel/Google Sheet with expertise in financial reporting
  • A Bachelor’s/Masters or an equivalent degree
  • Have an in-depth knowledge of digital consumer lending businesses/products and value proposition is a plus
  • Good knowledge of SQL, Asana, Clevertap, and other digital marketing platform is a plus
About the Team
Our team’s collective goal is to shape the convenience of accessing consumer lending products on our journey to provide financial inclusion for all Indonesians that resonates trust and reliability. This role will be part of the Consumer Lending Platform team within the GoTo Financial Services Platform. We are constantly figuring out new ways to prioritize easy access to financial products like Buy Now Pay Later with scalable integration for a wider range of partners in new verticals. The team will work not only with Gojek internal product teams like Transport, Food, GoPay, and others, but also with our third-party payment facilitators, and other partners. This is an exciting time to join our relatively new team as we’re prepared to expand rapidly in 2022 by tapping into newly-emerged offerings within the GoTo group ecosystem and beyond.


About GoTo Financial
Imagine having a beautiful product that you create being launched to the public. Then visualize more than 55 million active users, over 14 million merchants, and more than 2.5 million driver partners benefiting from it: greater efficiency, easier access to financial services, better earnings, and more.
GoTo Financial is part of the GoTo ecosystem, a unique combination of on-demand mobility services Gojek, e-commerce platform Tokopedia, and comprehensive fintech platform GoTo Financial. This massive and integrated ecosystem enables you to work on projects that impact the lives of millions, ranging from:
1- Bringing the unbanked into formal financial system by helping them open a digital bank account with GoPay-Jago 2- Providing seamless cashless payment method in GoPay and GoPayLater to merchants and consumers, 3- Giving consumers and merchants access to responsible lending, insurance and investment products, 4- Helping offline and online merchants reap the benefits of the digital economy through Midtrans payment gateway, webstore builder GoStore, keyboard app for online sellers Selly, and point-of-sales solutions MOKA and GoKasir, 5- Supporting food merchants in simplifying their operations with GoBiz and GoBiz Plus, to 6- Creating other use cases that empower consumers and merchants to manage all money-related matters.
So join our ride to bring the benefit of the digital economy to all. We’re just getting started!
Life at GoTo Financial GoTo Financial consists of people with big dreams and the motivation and skills to make them real. We are doers and tinkerers who want to change the financial system as it is. A community of makers.
We make it happen We have a bias for getting things done. We discuss, debate, and commit. When we see something broken that can be fixed, we fix it. We manage our risks, then take bold decisions.
We make it together We put star teams above star players. We don’t shoot down ideas without considering them. We hold each other accountable, and trust everyone by default.
We make it last We put long-term greatness before short-term gratification. We believe in sustainable and responsible growth. Everything we do is in service to our mission, and we never compromise on our integrity.

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Job Detail

  • Job Id
    fe7d1d760d91ee5e
  • Location
    Jakarta
  • Company
    GO-JEK
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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