Introduction
Tearscent, a rapidly growing beauty and fragrance brand in Indonesia, is expanding its digital footprint on platforms such as TikTok and Shopee. We are looking for a charismatic Host Live untuk Siaran Streaming Interaktif who can become the face of the brand online, engage a community of scent‑enthusiasts, and drive sales through entertaining live sessions. This role is based in Bandung and offers a vibrant, fast‑paced environment where creativity and sales acumen go hand in hand.
Responsibilities
- Live Host Streaming: Lead scheduled live streaming events on TikTok, Shopee Live, and other e‑commerce platforms, ensuring smooth transitions, clear audio/video quality, and a lively atmosphere.
- Product Storytelling: Present each fragrance’s notes, longevity, and unique selling points in an easy‑to‑understand manner, using storytelling techniques that resonate with a diverse audience.
- Community Engagement: Respond promptly to comments, answer product‑related questions, and foster a positive, interactive environment that encourages repeat viewership.
- Sales Conversion: Apply soft‑selling tactics, limited‑time promotions, and bundle offers to meet or exceed daily sales targets during each live session.
- Content Creation: Collaborate with the marketing team to design teaser clips, behind‑the‑scenes footage, and promotional graphics that drive traffic to upcoming live events.
- Performance Reporting: Submit concise post‑live reports covering viewer count, top‑selling items, conversion rates, and any technical issues encountered.
- Trend Monitoring: Stay updated on the latest beauty and fragrance trends, as well as platform algorithm changes, to continuously improve engagement strategies.
- Cross‑Functional Coordination: Work closely with product development, logistics, and customer service to ensure inventory availability and smooth order fulfillment during live sales.
Requirements
- Minimum education: SMA/SMK or equivalent.
- Age: 20‑25 years (both male and female applicants welcome).
- At least 1 year of experience in live streaming, e‑commerce sales, or related hospitality/retail roles.
- Strong verbal communication skills and confidence speaking in front of a camera.
- Passion for beauty, cosmetics, or fragrance products, with a good understanding of scent terminology.
- Highly responsible, disciplined, and able to adhere to a fixed schedule.
- Immediate availability and willingness to work on‑site (WFO) in Bandung.
- Creative mindset with basic content editing abilities (video cuts, subtitles, graphic overlays).
- Excellent interpersonal skills, empathy, and the ability to read audience sentiment in real time.
- Basic technical proficiency with streaming equipment, lighting, and internet troubleshooting.
Benefits
- Competitive monthly salary with performance‑based bonuses tied to live‑sale targets.
- Health insurance (BPJS Kesehatan) and accident coverage.
- Opportunity for professional growth through training in digital marketing, copywriting, and fragrance education.
- Employee discount of up to 30% on all Tearscent products.
- Flexible working hours surrounding live‑stream schedules and occasional weekend sessions.
- Team‑building activities, monthly outings, and a collaborative office environment in Bandung.
- Paid leave, including sick days and annual vacation days.
- Access to the latest streaming equipment and a dedicated studio space.
About Company
Tearscent was founded in 2018 with the mission to make high‑quality, affordable fragrances accessible to the Indonesian market. Leveraging social media, the brand has cultivated a loyal community of young, style‑conscious consumers who value both scent and storytelling. By integrating e‑commerce platforms like Shopee with engaging content on TikTok, Tearscent has become a benchmark for digital‑first beauty brands in Southeast Asia.
Our core values—creativity, transparency, and customer delight—drive every product launch and marketing campaign. As we continue to expand our portfolio of floral, woody, and oriental scents, we seek team members who share our enthusiasm for innovation and who can translate that energy into compelling live experiences that convert viewers into satisfied customers.
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