Introduction
We are seeking a dynamic Spesialis Marketing Franchise to join our fast‑growing culinary brand. This role is pivotal in expanding our footprint across Indonesia and Southeast Asia by forging strong partnerships with franchisees who share our passion for quality food and exceptional service. The ideal candidate will combine a solid academic background with hands‑on experience in franchise development, possess excellent negotiation skills, and be fluent in Mandarin to effectively communicate with our key international partners.
The position offers a full‑time schedule from Monday to Saturday, 08:30 – 18:00, with occasional travel to prospective franchise locations and partner meetings. If you thrive in a target‑driven environment, enjoy collaborating with cross‑functional teams, and are eager to shape the growth trajectory of a leading food concept, we invite you to apply.
Responsibilities
- Lead the end‑to‑end franchise development process, from prospect identification to contract signing and store launch.
- Conduct market research and competitive analysis to identify high‑potential regions and tailor partnership proposals.
- Present the brand’s value proposition, partnership policies, and ROI models to prospective franchisees in both Bahasa Indonesia and Mandarin.
- Negotiate terms, fees, and operational standards, ensuring alignment with corporate objectives and legal compliance.
- Coordinate with internal teams—operations, legal, finance, and marketing—to guarantee seamless store opening and ongoing support.
- Maintain a robust pipeline of qualified leads, updating the CRM system with detailed interaction notes and status reports.
- Monitor franchise performance metrics, providing feedback and strategic recommendations for continuous improvement.
- Represent the company at industry exhibitions, franchising seminars, and networking events to enhance brand visibility.
- Prepare periodic reports for senior management, highlighting achievements, challenges, and market insights.
- Travel as required to conduct site visits, partner training sessions, and post‑opening audits.
Requirements
- Minimum Bachelor’s degree (S1) in Marketing, Business Management, Business Administration, or a related field.
- At least 3 years of proven experience in franchise development, partnership recruitment, or business development within the food & beverage sector.
- Fluency in Mandarin (spoken and written) is mandatory; proficiency in Bahasa Indonesia and English is highly desirable.
- Strong communication and interpersonal skills, with the ability to build rapport with diverse stakeholders.
- Excellent negotiation and closing abilities, focused on achieving and exceeding sales targets.
- Demonstrated capacity to work under pressure, manage multiple projects, and meet strict deadlines.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with CRM platforms.
- Willingness to travel regularly for business meetings, site inspections, and partner support.
- Male or female candidates are welcome; age limit up to 30 years.
Benefits
- Competitive base salary with performance‑based commissions and bonuses.
- Comprehensive health insurance covering medical, dental, and vision care.
- Paid annual leave, sick days, and public holidays in accordance with Indonesian labor law.
- Professional development allowance for training, certifications, and industry conferences.
- Company‑provided laptop, smartphone, and travel reimbursement for business trips.
- Dynamic, collaborative work environment with opportunities for rapid career advancement.
- Employee discount program for all brand outlets nationwide.
About Company
Founded in 2010, our company has become a household name in the Indonesian culinary scene, known for its innovative menu, consistent quality, and strong community engagement. With over 150 outlets across the archipelago and a growing presence in neighboring markets, we are committed to delivering memorable dining experiences while empowering local entrepreneurs through a proven franchise model. Our culture emphasizes creativity, integrity, and a customer‑first mindset, making us an attractive destination for talent who want to make a tangible impact on the food industry.
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