Introduction
We are seeking a dynamic Staf Pemasaran Digital dan Media Sosial to join our growing marketing team. The successful candidate will play a pivotal role in shaping our online presence, driving brand awareness, and converting digital interactions into tangible business results. This position offers the chance to work in a fast‑paced environment where creativity, analytical thinking, and collaboration are highly valued.
Responsibilities
- Develop and execute comprehensive digital marketing strategies that align with overall business objectives.
- Manage and grow the company’s social media profiles across platforms such as Facebook, Instagram, LinkedIn, TikTok, and Twitter.
- Plan, launch, monitor, and optimize paid advertising campaigns on Google Ads, Meta (Facebook/Instagram) Ads, and emerging ad networks.
- Conduct keyword research, on‑page SEO, and technical SEO audits to improve organic search rankings.
- Create compelling copy, graphics, and short‑form video content tailored to target audiences and platform specifications.
- Coordinate with the design team to produce visual assets that reinforce campaign messaging.
- Analyze performance metrics (CTR, CPA, ROAS, engagement rates) and produce weekly/monthly reports with actionable insights.
- Collaborate with sales and product teams to align promotional calendars and ensure consistent brand messaging.
- Stay updated on industry trends, algorithm changes, and competitor activities to recommend strategic adjustments.
- Maintain a content calendar, schedule posts using social media management tools, and ensure timely publishing.
- Support email marketing initiatives, including list segmentation, A/B testing, and automation workflows.
Requirements
- Minimum education: D3/D4 or S1 in Marketing, Communications, Business Management, or a related field.
- At least 1 year of proven experience managing social media accounts and digital ad campaigns (Google Ads, Meta Ads).
- Solid understanding of digital marketing fundamentals: SEO, SEM, content marketing, email marketing, and analytics.
- Demonstrated copywriting ability with a portfolio of engaging posts, ad copies, and blog articles.
- Proficiency with digital design tools (e.g., Adobe Photoshop, Canva) and marketing platforms (e.g., Google Analytics, Facebook Business Manager).
- Strong analytical mindset: comfortable interpreting data and translating it into strategic recommendations.
- Creative, communicative, and able to work both independently and as part of a collaborative team.
- Excellent time‑management skills with the ability to meet tight deadlines and manage multiple projects simultaneously.
- Age: maximum 35 years; gender: open to all.
- Availability to work Monday through Saturday, 09:00 – 17:00.
Benefits
- Competitive salary package with performance‑based bonuses.
- Health insurance covering medical, dental, and vision care.
- Professional development allowance for certifications, workshops, and conferences.
- Flexible working environment with occasional remote‑work days.
- Paid annual leave, sick leave, and public holidays in accordance with Indonesian labor law.
- Team building activities, quarterly outings, and a supportive office culture.
- Access to the latest digital marketing tools and software.
- Opportunities for career progression into senior marketing or specialist roles.
About Company
Our company is a leading player in the consumer goods sector, known for innovative products and a customer‑centric approach. With a presence in multiple Southeast Asian markets, we invest heavily in digital transformation to connect with a younger, tech‑savvy audience. Our marketing department operates at the intersection of creativity and data, fostering an environment where new ideas are encouraged and results are celebrated. Joining us means becoming part of a forward‑thinking organization that values continuous learning, diversity, and the power of digital storytelling.
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