Digital Marketing Manager

Date Posted: Posted30+ hari yang lalu
Salary:
GO-JEK
Jakarta
Apply Now Whatsapp to Friend Save This Job

Job Description

Location

Jakarta

Work Type

Permanent

Application Posted

September 1, 2021

About the Role
If you’re looking to be a part of a dynamic, highly-analytical team who enjoys digital marketing and analytics, look no further. As a Digital Marketing Manager for Merchant Marketing, you will be handed the reins in digital marketing strategy and merchant optimization for multiple merchant-facing products. You’ll get the opportunity to create, design and push world-class digital marketing campaigns that directly impact SME growth.Working closely with Product Marketing and Business teams, you’ll be in charge of Commerce Enablement marketing activities that utilize ad platforms, including social media and other display advertising campaigns.

What You Will Do

  • Supervise all paid media campaigns in all channels, including but not limited to: app acquisition, event/community acquisition, and lead generation
  • Manage a small team of digital marketing specialists to scale up all merchant-facing brands of Gojek’s performance
  • Evaluate keywords, trends, competitor and market behaviors to identify opportunities that will advance our digital marketing campaigns among other commerce enablement brands
  • Measure performance of digital marketing efforts using a variety of analytics tools (e.g. AppsFlyer and Google Analytics)
  • Identify areas of risk and opportunity through on-going analysis on a large data set and explain changes to improve performance
  • Understand and prioritize the cost of effort and resources for each campaign execution within different channels, weighted against the result of successful execution upon each option against business targets.
  • Collaborate with the Creative and Product Marketing teams in ideation and creation of communication materials to improve (potential) user experience
  • Set up conversion event tracking on the app across various digital platforms, and ensuring the marketing attribution is being enabled thoroughly across all web & app platforms

What You Will Need

  • At least 4+ years of hands-on experience in managing digital marketing campaigns
  • Familiarity with digital marketing best practices, and up-to-date with the trends
  • Strong working knowledge of Google Ads (UAC, SEM, YouTube), Facebook Ads, TikTok Ads, Google Analytics, and AppsFlyer (or other app analytics)
  • Experience managing third-party media buying with mobile ad network and DSP (DV360, TTD, Premium Buys)
  • Capacity to learn and work with databases and technical systems, as well as interface with data systems and engineering team
  • Excellent analytical thinking and data-driven decision making skills
  • Leadership experience is a major plus
About the Team Our Performance Marketing & Intelligence for Merchant Marketing has 9 members based in Indonesia. With our work heavily guided by numbers, we target and nurture merchants, not only for Gojek’s continued success but also the growth of SMEs in Indonesia. For instance, our past projects include merchant audience segmentation, lifecycle strategies, conversion rates and acquisition cost improvement. So if these subjects connect to you, we are your people! Currently, we are working on optimizing merchants’ lifecycle and supporting features adoption by developing growth marketing strategies through automated nudges. Moving forward, we are aiming to grow the home business base, on top of big merchants. As a team, we take pride in what we do. We’re concerned not only with the growth of merchants at the company, but also each other’s personal and professional growth. Along with our Group Head, our team bonds over our shared passion in growing our merchants, together. We are a tight-knit group made up of introvert, extrovert, doers, thinkers, and the in-betweeners: Foodies? Athletes? Podcast-listeners? Bakers? We work hard and play hard, and we actually enjoy each other’s company!

Related Jobs

Job Detail

  • Job Id
    08a56c68e0119458
  • Location
    Jakarta
  • Company
    GO-JEK
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

Contact GO-JEK

Sponsored by

https://halokerja.id connects jobseekers and recruiters by accurately matching candidate profiles to the relevant job openings through an advanced 2-way matching technology. While most job portals only focus on getting candidates the next job, Shine focuses on the entire career growth of candidates.

Quick Links
Jobs By Industry
Latest Job
Copyright © 2026 halokerja.id . All Rights Reserved.