Business Unit Head (Nuby)

Date Posted: Posted24 hari yang lalu

Salary:

Jakarta

Key Responsibilities:

Work closely with principal to understand global best practices, knowledge and insights pertaining to assortment, distribution, pricing, competitive contexts, positioning, media deployment etc.
Create an entire knowledge and research plan and deep dive into various facets of the Nuby model as it stands now including the 4 P’s to understand the opportunity space within Indonesia
Create an aligned strategy with clear commitments on resource deployments as well as a detailed work plan over a minimum 2 year time frame
As part of the brand development agenda, identify and establish relationships with channel partners, external agencies, who will help to drive the above agenda
Work with the marketing and shopper teams to create the framework for the entire commercial execution plan including STP, 360 media strategy, perfect shop with a clear sight to execution ATL and BTL across channels
Parallelly work on the everyday ensuring critical wins for Nuby from the POV of distribution, ranging, NPD, pricing, visibility, promotions, SPG training and pitch, communication (content, calendar and advertising)
Establish deep personal relationships with critical trade partners with an eye to the future but also critically to set up and re-establish trust in the brand and the opportunity from the outset
Drive excitement and energy within Kanmo on the Nuby opportunity among the entire MC as well as other departmental heads

Requirements:

Diploma / Bachelor Degree (preferred in Business / Marketing Management)
Minimum 8-10 years in a combination of marketing, innovation, sales, and customer marketing roles
Customer marketing experience is critical to this role with sales and/or marketing experience being a strong plus
Ideally should have omnichannel exposure but at a minimum to General Trade and Modern Trade
Must have experience working with external stakeholders (retail partners, activation agencies etc.)
P&L exposure and working with large data sets is important
Industries of interest- Toys, Fashion, FMCG, Alcohol, Tobacco, Retail