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Job Description

Requisition Number: 66390 City: Indonesia Department: Marketing

RETAIL & MARKETING ACTIVATION LEAD

SUMMARY: You will have a relentless focus on our customer. Your role is to deliver a consistent marketing and promotional platform across our Southeast Asia businesses in line with the budgets and strategic direction. You will provide brand support through the management of media relations, event execution, digital/social media, and athlete scheduling to ensure that all outside the lease line activations have a direct return on Brands growth through our retail channel
KEY RESPONSIBILITIES:
  • Retail Visual Execution: Ensure the Retail Visual Merchandising and Marketing Programs are integrated with the buying and marketing teams and represent the most accurate Brand articulation at a store level.

  • Digital, social media, and CRM: Manage all owned social media channels and ensure it reflects the GTM plan and brand messaging. Establish and maintain an up to date database for developing social media channel as well as loyalty program.

  • Events & Athletes: Manage and monitor the Indonesia athlete schedule, contract, budget and ensures a return on brand exposure.

  • Budget Management: Manage the marketing budget effectively throughout the financial year

Leadership As a manager of people, you are accountable for coaching, developing and leading your team to achieve agreed objectives which contribute to the strategic direction of Boardriders. You actively demonstrate the organization’s values and hold your team accountable for their performance and behavior. Through actively mentoring and coaching your employees you achieve high levels of engagement and commitment to the Company, along with ongoing career growth for your team.
Other
  • Other tasks may be assigned from time to time which contribute to the overall success of the company. As an ever-evolving business, your exact responsibilities may change.

KEY MEASURABLES:
  • Store sales and Profitability targets
  • Budget Management
  • Brand awareness
  • Customer loyalty
  • Increased traffic
  • Marketing Activations
  • Team KPI’s met
  • Team feedback

REQUIRED EXPERIENCE/SKILLS/EDUCATION:
  • Demonstrated experience to plan and execute a range of marketing activities including, advertising, point of sale, website and e-communications, television, media, events, and promotions
  • Demonstrated knowledge and understanding of general marketing strategies and plans
  • Significant prior experience in a promotions, public relations, or marketing environment within the retail industry
  • Experience in the action sports / surf / youth / lifestyle industry or similar environment is preferred
  • Knowledge of relevant media contacts would be an advantage
  • Demonstrated event management experience is advantageous

PREFERRED EXPERIENCE/SKILLS:
  • Highly developed organizational, time management and attention to detail
  • Excellent written communication skills
  • An affinity for public speaking.
  • Highly developed interpersonal skills including the ability to establish and maintain media relationships
  • Capacity to operate effectively in an environment of competing demands and external pressures incorporating time and personal management
  • Ability to make sound business decisions on the go
  • Display passion and motivation for a dynamic, surf/skate lifestyle work environment
  • Team member with strong work ethics, flexible in approach and supportive of others
  • Intermediate level computer literacy - MS Office, Lotus Notes and Adobe Creative Suite skills
  • Self-motivated & can take the initiative to get the job done

BOARDRIDERS PURPOSE & VALUES: Our Purpose: We awaken the spirit of freedom and adventure by connecting boardriders around the world. Our values: We Lead with Integrity and Passion – We assume positive intent. We are authentic, transparent and we deliver on promises. We build an Inclusive Community – We actively provide coaching, feedback and recognition. We value individual differences. We Protect our Playgrounds – We volunteer to support keeping our mountains and oceans clean. We Play to Win – We are accountable and results orientated. We are one global team.

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Job Detail

  • Job Id
    23f1d535e9eff4cb
  • Location
    id
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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